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Digital Content Writers are writing professionals who create content for websites, blogs, social media, digital advertisements, email campaigns, infographics, videos, eBooks, and eCommerce stores. They have an excellent knowledge of digital marketing and the ability to write persuasive posts and sales copy.
As a Digital Content Writer you could be attending a budget meeting with the marketing department, reviewing the project brief for a video scrip assignment, writing promotional copy for an email campaign, ghostwriting an eBook, proofreading and editing an ‘About Us’ webpage, publishing a blog post on a Wordpress website, or researching keywords to include in some product descriptions for an eCommerce store.
There is one course available for people who want to become a Digital Content Writer.
Possible job outcomes:
Want to become a professional journalist? Whether you dream of working for an international media outlet or creating your own news channel, studying a Bachelor of Journalism will help you achieve your dreams. Contemporary Journalists need a wide range of technical skills including writing, storytelling, photography, video editing, and content development. The Bachelor of Journalism delivers all these skills as well as the critical thinking and intelligence to tell the stories that matter in a way that’s authentic and appealing. If you’re ready to enquire to launch your career in journalism enquire now for admission criteria, study units and elective choices, plus the list of universities offering this degree program..
Average duration: 36 months.
There are no clear salary figures for Digital Content Writers working in Australia at this time. Increase your earning capacity by gaining formal qualifications in writing, journalism, marketing and communications as well as vendor certifications in SEO, HTML and Adwords.
There are no clear employment figures for Digital Content Writers working in Australia right now. They are employed by advertising and marketing firms as well as the marketing departments of SMEs, corporate organisations, NGOs, and government agencies. Some Digital Content Writers work freelance.
Digital Content Writers have professional-level writing skills, a working knowledge of HTML and SEO, plus a solid understanding of the latest marketing strategies and social media channels.
You can launch your career in this growth occupation with the VET Diploma of Professional Writing and Editing, but if you are seeking corporate opportunities, university qualifications such as the Bachelor of Arts (Writing), Bachelor of Digital Marketing, or Bachelor of Communication and Media (Professional Writing) are good choices.
Source: Australian Government Labour Market Insights 2023
We’ll find nearby campuses and check if you’re eligible for funding in your state.
Here are some potential career pathways within digital marketing and journalism and writing. Click on an occupation to learn more about the role and the qualifications that can help you get started in this industry.
Digital Marketing
Junior Data Analyst
$1,000 weekly pay
Communications Coordinator
$1,500 weekly pay
Data Analyst
$1,400 weekly pay
Digital Content Creator
$1,250 weekly pay
Digital Content Writer
Digital Marketer
$1,440 weekly pay
Digital Marketing Assistant
Digital Marketing Specialist
$1,540 weekly pay
Digital Media Specialist
Digital Media Strategist
Digital Producer
Email Marketing Specialist
Multimedia Specialist
$1,538 weekly pay
SEM Specialist
$1,300 weekly pay
SEO Specialist
Social Media Coordinator
$1,150 weekly pay
Social Media Specialist
Social Media Strategist
Content Creator
Content Marketing Manager
Digital Business Analyst
$2,100 weekly pay
Digital Marketing Manager
Digital Marketing Strategist
Digital Media Manager
$1,340 weekly pay
Head of Digital Strategy Transformation
$3,500 weekly pay
Social Media Manager
Journalism and Writing
Advertising Copywriter
Author
Book Editor
Columnist
Commentator
Content Executive
Content Writer
Copywriter
Creative Writer
Editorial Assistant
Editorial Writer
Foreign Correspondent
Freelance Writer
Journalist
Multimedia Writer
Music Journalist
News Reporter
Newsreader
Novelist
Playwright
Presenter
Proofreader
Reporter
Science Journalist
Screenwriter
Scriptwriter
Speech Writer
Technical Writer
Writer
Content Manager
$1,920 weekly pay
Critic
Editor
Feature Writer
$1,753 weekly pay