BSB61315

Advanced Diploma of Marketing and Communication

The Advanced Diploma of Marketing and Communication (BSB61315) is an exciting qualification where students learn how to drive the strategic direction of an organisation’s marketing and communications activities. Students begin with 3 core units where they create and learn how to implement a strategic plan. This strategic plan becomes the base for the remainder of studies and incorporates a marketing plan and advertising campaign. Students then complete electives with choices available in advertising, design, and market research. The Advanced Diploma of Marketing and Communication (BSB61315) is a nationally recognised training qualification and part of the official Business Services Training Package.