Central Queensland University
Bachelor of Business (Marketing)
Nationally Recognised Higher EducationWhether you are driven by the possibility of creating positive change in large enterprises or the diverse career opportunities a business degree presents, CQUniversity's Bachelor of Business is an innovative course that builds foundation business and management skills, equipping you for the evolving landscape of the workforce.
Marketing Major
Excel with a versatile skillset valued across all industries as you learn to successfully connect with customers and implement demand-generation marketing activities. You'll explore consumer behaviour and the broader marketing mix, plus examine the importance of digital integration. To complement your skills in delivering creative strategies, you'll also perform market research to understand insights and analytics to inform marketing decision-making.
Delivery mode
Central Queensland University offers this course through the following delivery modes:
On campus
Work with instructors and classmates in a supportive and collaborative environment.
Blended
Combine the flexibility of online learning with the support of on campus learning.
- 120 Spencer Street, Melbourne, VIC
- 160 Ann Street, Brisbane, QLD
- 400 Kent Street, Sydney, NSW
Entry requirements
Domestic Students
- Completed Year 12 (ATAR optional) with ATAR 60.00 or equivalent
Course fees
Career opportunities
The Bachelor of Business (Marketing) will prepare you for the following roles.
Brand Manager
Brand Managers develop and manage an organisation’s company brand, and are responsible for the way the general public perceives its products and se...
Chief Marketing Officer (CMO)
A Chief Marketing Officer (CMO) develops and oversees the strategic marketing initiatives of an organisation. You might work in various industries,...
Product Marketing Manager
A Product Marketing Manager oversees promotional marketing activities for a particular product or service. You might be employed by a large organis...
Promotions Manager
A Promotions Manager develops and implements strategies to enhance the visibility and appeal of a company's products or services. You might work in...
Advertising Manager
An Advertising Manager oversees the planning, development, and execution of advertising campaigns for a company or client. You might work for an ad...
Brand Strategist
A Brand Strategist develops and implements strategies to enhance a company’s brand identity and market presence. You might work for a marketing age...
Marketing Manager
Marketing Managers develop an organisation’s advertising and marketing strategies. They identify market opportunities for their company’s products...
Marketing Strategist
A Marketing Strategist plans promotional campaigns for a brand, product or service. You might conduct market research and look for opportunities to...
Campaign Manager
A Campaign Manager develops and executes marketing campaigns to promote products or services, ensuring alignment with business objectives. You’ll c...
Marketing Project Manager
A Marketing Project Manager oversees the planning and execution of marketing projects to drive brand growth and achieve business objectives. You mi...
Media Buyer
Media Buyers are advertising and marketing professionals who identify advertising opportunities for their organisation/clients and then purchase ad...
Media Planner
Media Planners are advertising and marketing professionals who develop advertising strategies for their organisation (or clients). They carry out m...
Content Marketing Manager
A Content Marketing Manager develops and oversees content strategies to engage audiences and promote brand awareness. You may work with marketing t...
About Central Queensland University
CQUniversity Australia has been on a phenomenal trajectory in recent years and its remarkable growth in student numbers, new courses, new campuses, infrastructure and reputation has seen it emerge as one of Australia’s truly great universities.
