Develop solid foundations in modern business with La Trobe's Bachelor of Business. In this flexible degree, you'll explore all our business disciplines in your first year before choosing from one of ten majors. You'll also have the option to pair your major with complementary study from another discipline through minors and optional second majors.
About the Marketing major
The Marketing major equips you with the knowledge and skills across the areas of overall processes and practices in marketing, integrated marketing communications, consumer behaviour, brand management, marketing research, social marketing, international marketing, and marketing strategy. This dynamic and in-depth portfolio of skills will enable you to identify marketing problems and opportunities and develop actionable solutions for them—skills integrated into the Marketing major. As a graduate of the Marketing major, you will be able to showcase your problem-solving skills in the dynamic field of marketing.
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Delivery mode
This course is available in the following study modes:
Locations
255 Elizabeth Street, Sydney 2000
Edwards Road, Flora Hill, Bendigo 3550
Levels 2, 3 and 20, 360 Collins Street, Melbourne 3000
Plenty Road, Bundoora, Melbourne 3086
Entry Requirements
You must meet ONE of the following requirements:
Completed Year 12 (ATAR optional) with ATAR score 55.85 or equivalent.
I’m an applicant with current or recent secondary education (within the last two years)
Prerequisite
VCE: Units 3 and 4: a study score of at least 25 in English (EAL) or at least 20 in English other than EAL.
HSC: One of English Standard, English Advanced (Band 2), English as an Additional Language or Dialect (Band 3).
I’m an applicant with higher education study
Prerequisite
Subject proficiency: Demonstrated proficiency equivalent to stated Year 12 prerequisites.
To be eligible for an offer of admission into the Bachelor of Business delivered via Online (LBBO), Bundoora (LBB) or Bendigo (RBB) campus at La Trobe University, an applicant must:
- Meet the stated criteria for Year 12 or Non Year 12 admission, OR
- Successful completion of two of the following four Open Access Pathway subjects:
- BUS1001
- BUS1BUE
- BUS1SBY
- MGT1OBE
I’m an applicant with vocational education and training (VET) study
Prerequisite
Subject proficiency: Demonstrated proficiency equivalent to stated Year 12 prerequisites.
Course fees
Course fee
$44,358
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Related career opportunities
This course will prepare you for the following roles.
About La Trobe University
La Trobe is a university known for making a positive difference in the lives of our students, partners and communities. We will become an even more valued and relevant university because of the way we respond to their needs in this time of great local and national crisis.
Our aim is to emerge as a more resilient, future-focused and necessarily more efficient institution that will thrive in a post-COVID world by being more sharply focused on the needs of our community, and by playing to our strengths in teaching and research.
Legal name
La Trobe University
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