Victoria University
Bachelor of Business (Marketing)
Nationally Recognised Higher EducationDevelop in-demand knowledge and skills to achieve your career goals with a Bachelor of Business at Victoria University (VU). This challenging and engaging business degree will equip you with hands-on industry experience, cutting-edge digital skills and specialist knowledge in your major area of study.
Marketing Major
Launch your career in the creative and fast-paced world of marketing, with the Bachelor of Business majoring in Marketing. You will have the opportunity to develop and build connections with industry professionals through real-life case studies, industry speakers, marketing internships. VU students enjoy complementary membership with the Australian Marketing Institute, granting access to a range of benefits. You’ll be job-ready before you graduate, with internationally transferable skills. This will enable you to tackle changing technologies and connect brands, products and services to their target markets through emotive storytelling and creative solutions.
Delivery mode
Victoria University offers this course through the following delivery modes:
On campus
Work with instructors and classmates in a supportive and collaborative environment.
Online
Set your own study schedule and balance study with your other commitments.
Blended
Combine the flexibility of online learning with the support of on campus learning.
- 269 Wickham Street, Fortitude Valley, QLD
- City Campus - 370 Little Lonsdale Street, Melbourne, VIC
- Level 1, 160-166 Sussex Street Sydney, NSW
Entry requirements
Domestic Students
- There are no mandated entry requirements.
Course fees
Career opportunities
The Bachelor of Business (Marketing) will prepare you for the following roles.
Brand Manager
Brand Managers develop and manage an organisation’s company brand, and are responsible for the way the general public perceives its products and se...
Chief Marketing Officer (CMO)
A Chief Marketing Officer (CMO) develops and oversees the strategic marketing initiatives of an organisation. You might work in various industries,...
Product Marketing Manager
A Product Marketing Manager oversees promotional marketing activities for a particular product or service. You might be employed by a large organis...
Promotions Manager
A Promotions Manager develops and implements strategies to enhance the visibility and appeal of a company's products or services. You might work in...
Advertising Manager
An Advertising Manager oversees the planning, development, and execution of advertising campaigns for a company or client. You might work for an ad...
Brand Strategist
A Brand Strategist develops and implements strategies to enhance a company’s brand identity and market presence. You might work for a marketing age...
Marketing Manager
Marketing Managers develop an organisation’s advertising and marketing strategies. They identify market opportunities for their company’s products...
Marketing Strategist
A Marketing Strategist plans promotional campaigns for a brand, product or service. You might conduct market research and look for opportunities to...
Campaign Manager
A Campaign Manager develops and executes marketing campaigns to promote products or services, ensuring alignment with business objectives. You’ll c...
Marketing Project Manager
A Marketing Project Manager oversees the planning and execution of marketing projects to drive brand growth and achieve business objectives. You mi...
Media Buyer
Media Buyers are advertising and marketing professionals who identify advertising opportunities for their organisation/clients and then purchase ad...
Media Planner
Media Planners are advertising and marketing professionals who develop advertising strategies for their organisation (or clients). They carry out m...
Content Marketing Manager
A Content Marketing Manager develops and oversees content strategies to engage audiences and promote brand awareness. You may work with marketing t...
About Victoria University
Victoria University is one of only six universities in Australia to offer courses in both TAFE and higher education. From certificates to diplomas, degrees and postgraduate courses, you can begin your studies at any point and pathway between courses to achieve your goals, regardless of your starting point.
