Western Sydney University
Bachelor of Business (Marketing)
Nationally Recognised Higher Education Marketing plays a critical role in every organisation as a core function that enables organizations to strategically understand customer needs in the new age of digitalisation, where technology has become a key channel of engagement between buyers and sellers. This major is designed to equip you with relevant, practical skills to develop contemporary marketing strategies supported by emerging marketing technologies suitable for the dynamic environment in which marketers engage consumers. You will gain an in-depth understanding of topics at the forefront of contemporary marketing and marketing technology, such as customer experience, strategic marketing, marketing analytics, omnichannel, and digital marketing and technology. This major is accredited by the Australian Marketing Institute and satisfies the educational requirements for recognition as a Certified Practising Marketer and eligibility for student membership of the Australian Marketing Institute.Delivery mode
Western Sydney University offers this course through the following delivery modes:
On campus
Work with instructors and classmates in a supportive and collaborative environment.
- 169 Macquarie Street, Parramatta, NSW
- 6 Hassall Street, Parramatta, NSW
- 74 Rickard Road, Bankstown, NSW
- Corner of Narellan Road and Gilchrist Drive, NSW
- Level 4, 255 Elizabeth St, Sydney, NSW
Entry requirements
Domestic Students
- Completed Year 12 (ATAR optional) with ATAR 60.00 or equivalent
Course fees
Career opportunities
The Bachelor of Business (Marketing) will prepare you for the following roles.
Brand Manager
Brand Managers develop and manage an organisation’s company brand, and are responsible for the way the general public perceives its products and se...
Chief Marketing Officer (CMO)
A Chief Marketing Officer (CMO) develops and oversees the strategic marketing initiatives of an organisation. You might work in various industries,...
Product Marketing Manager
A Product Marketing Manager oversees promotional marketing activities for a particular product or service. You might be employed by a large organis...
Promotions Manager
A Promotions Manager develops and implements strategies to enhance the visibility and appeal of a company's products or services. You might work in...
Advertising Manager
An Advertising Manager oversees the planning, development, and execution of advertising campaigns for a company or client. You might work for an ad...
Brand Strategist
A Brand Strategist develops and implements strategies to enhance a company’s brand identity and market presence. You might work for a marketing age...
Marketing Manager
Marketing Managers develop an organisation’s advertising and marketing strategies. They identify market opportunities for their company’s products...
Marketing Strategist
A Marketing Strategist plans promotional campaigns for a brand, product or service. You might conduct market research and look for opportunities to...
Campaign Manager
A Campaign Manager develops and executes marketing campaigns to promote products or services, ensuring alignment with business objectives. You’ll c...
Marketing Project Manager
A Marketing Project Manager oversees the planning and execution of marketing projects to drive brand growth and achieve business objectives. You mi...
Media Buyer
Media Buyers are advertising and marketing professionals who identify advertising opportunities for their organisation/clients and then purchase ad...
Media Planner
Media Planners are advertising and marketing professionals who develop advertising strategies for their organisation (or clients). They carry out m...
Content Marketing Manager
A Content Marketing Manager develops and oversees content strategies to engage audiences and promote brand awareness. You may work with marketing t...
About Western Sydney University
If you're thinking about university study, WSU offers an outstanding range of undergraduate, postgraduate and research options across 10 campuses in Greater Western Sydney.
As a student at Western Sydney University, you become part of a dynamic, thriving and culturally rich community. There are diverse opportunities for sport and recreation, entertainment, going out and engaging with the community – both on and off campus. From the ultra-modern and high-tech to more serene, pastoral environments, each of our campuses is different – but all are friendly, multicultural and inclusive.
