We'll find course providers near you.


Your postcode


Are you an Australian citizen, Australian Permanent Resident, New Zealand citizen, or eligible Visa holder?


Are you currently employed?

SEM Specialist Courses

An SEM Specialist uses search engine optimisation to direct more customers to a business’s website. You’ll analyse data to find out which keywords customers are searching with and use them to improve a website’s search engine ranking. SEM Specialists also use other strategies such as paid advertising to increase online traffic. You might work for a business or organisation in their marketing or IT team or you may be employed as an outside consultant.

SEM Specialists need to be able to understand a business’s needs and create appropriate SEM strategies. You’ll need to be able to understand and analyse data and be good at using technology. An SEM Specialist should be able to work as part of a team and liaise with various people within an organisation.

View all Courses

Popular SEM Specialist Courses

There are 2 courses available for people who want to become a SEM Specialist.

More info
More info

Frequently Asked Questions

How much does an SEM Specialist earn?

In Australia, a full time SEM Specialist generally earns $1,300 per week ($67,600 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.

What are the job opportunities for an SEM Specialist?

The number of people working in this field has grown strongly over the last five years. There are currently 51,400 people employed in this industry in Australia and many of them specialise as an SEM Specialist. SEM Specialists may find work across all regions of Australia, particularly in large towns and cities.

Source: Australian Government Job Outlook 2020

How do I become a SEM Specialist?

An Advanced Diploma of Digital Marketing is an ideal qualification if you’re planning a career as an SEM Specialist. This course explores various aspects of content planning and social media and gives you the skills to develop a digital marketing plan, use web analytics, paid search campaigns, email marketing and website optimisation.

Find a Course

We’ll find nearby campuses and check if you’re eligible for funding in your state.

View all Courses

Job Pathways

Here are some potential career pathways within digital marketing. Click on an occupation to learn more about the role and the qualifications that can help you get started in this industry.