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An SEM Specialist uses search engine optimisation to direct more customers to a business’s website. You’ll analyse data to find out which keywords customers are searching with and use them to improve a website’s search engine ranking. SEM Specialists also use other strategies such as paid advertising to increase online traffic. You might work for a business or organisation in their marketing or IT team or you may be employed as an outside consultant.
SEM Specialists need to be able to understand a business’s needs and create appropriate SEM strategies. You’ll need to be able to understand and analyse data and be good at using technology. An SEM Specialist should be able to work as part of a team and liaise with various people within an organisation.
There are 2 courses available for people who want to become a SEM Specialist.
Possible job outcomes:
Take your marketing skills and knowledge to a whole new level with the 10787NAT Advanced Diploma of Digital Marketing. During this 12 month nationally recognised qualification, you’ll develop a digital marketing plan — then implement the plan using web analytics tools, paid search campaigns, email marketing, website optimisation, display and video advertising. The course also covers: content strategy, SEO, and social media. Enquire now for the next intake dates and entry requirements..
Average duration: 12 months.
This course provides students with the foundation needed to create a data-driven digital marketing strategy to real-world challenges marketers confront daily. Diploma of Digital Marketing focuses on the background information and frameworks analysts need to be successful in today's digital business world..
In Australia, a full time SEM Specialist generally earns $1,300 per week ($67,600 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.
The number of people working in this field has grown strongly over the last five years. There are currently 51,400 people employed in this industry in Australia and many of them specialise as an SEM Specialist. SEM Specialists may find work across all regions of Australia, particularly in large towns and cities.
Source: Australian Government Labour Market Insights
An Advanced Diploma of Digital Marketing is an ideal qualification if you’re planning a career as an SEM Specialist. This course explores various aspects of content planning and social media and gives you the skills to develop a digital marketing plan, use web analytics, paid search campaigns, email marketing and website optimisation.
We’ll find nearby campuses and check if you’re eligible for funding in your state.
Here are some potential career pathways within digital marketing. Click on an occupation to learn more about the role and the qualifications that can help you get started in this industry.
Digital Marketing
Junior Data Analyst
$1,000 weekly pay
Communications Coordinator
$1,500 weekly pay
Data Analyst
$1,400 weekly pay
Digital Content Creator
$1,250 weekly pay
Digital Content Writer
Digital Marketer
$1,440 weekly pay
Digital Marketing Assistant
Digital Marketing Specialist
$1,540 weekly pay
Digital Media Specialist
Digital Media Strategist
Digital Producer
Email Marketing Specialist
Multimedia Specialist
$1,538 weekly pay
SEM Specialist
$1,300 weekly pay
SEO Specialist
Social Media Coordinator
$1,150 weekly pay
Social Media Specialist
Social Media Strategist
Content Creator
Content Marketing Manager
Digital Business Analyst
$2,100 weekly pay
Digital Marketing Manager
Digital Marketing Strategist
Digital Media Manager
$1,340 weekly pay
Head of Digital Strategy Transformation
$3,500 weekly pay
Social Media Manager
Learn more about SEM Specialist courses in your area.