11426NAT

Diploma of Social Media Marketing with Artificial Intelligence

The 11426NAT Diploma of Social Media Marketing with Artificial Intelligence provides comprehensive skills in social media marketing with a focus on integrating AI across campaign planning and execution. Learners develop the ability to create platform-specific strategies, produce AI-supported content, manage organic communities, run paid advertising campaigns, and apply data-driven techniques to improve conversions. The course reflects current industry practice, using automation and AI tools to improve eff...

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Bachelor of Business (Marketing)

The Bachelor of Business (Marketing) is a university level degree developed inline with the Australian Institute of Marketing (AIM) and ideal for students seeking careers in business marketing. The course is structured in three tiers with students completing 24 units overall. During the course, students choose their own core and elective units based on career interests. Interest areas include understanding advertising, consumer behaviour, digital marketing, audience research, ethics and sustainability an...

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Digital Marketing: Foundations

The Digital Marketing: Foundations course provides a thorough introduction to digital marketing concepts, channels, and tools, ideal for learners from various fields such as brand or product management, business ownership, traditional marketing, or IT. This course is tailored for those eager to explore the essentials of digital marketing, including SEO, SEM, social media, and content marketing strategies. Students will learn to build campaigns and analyse data using Google tools, gaining a comprehensive o...

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Bachelor of Arts (Social Media)

The Bachelor of Arts (Social Media) focuses on digital content creation for diverse social media platforms to captivate audiences and foster communities. Students hone production abilities, learn storytelling forms, and understand the ethical and legal aspects of modern content production. This course emphasizes the significance of crafting an online presence, and examines the profound influence of social media on individual identities and interpersonal relations across various spheres.

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