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Digital Content Coordinators are marketing professionals who create and coordinate digital content for social media, websites, blogs, online advertisements, email campaigns, and eCommerce sites. They have a working knowledge of digital marketing and have the ability to work with a team of content specialists including graphic designers, videographers, writers, CPC advertisers, and bloggers.
As a Digital Content Coordinator you could be developing a project brief for a freelance writer, proofreading and fact-checking an infographic that has been prepared by a graphic designer, scheduling content to Facebook and Instagram, publishing blog content through Wordpress, checking the metrics on a recent email campaign, or meeting with the marketing manager to discuss the trolling of some key video content.
There are no clear salary figures for Digital Content Coordinators working in Australia at this time. Increase your earning capacity by gaining formal qualifications in content writing, marketing and communications as well as vendor certifications in SEO, HTML and Adwords.
There are no clear employment figures for Digital Content Coordinators working in Australia right now. They are employed by advertising and marketing firms as well as the marketing departments of SMEs, corporate organisations, NGOs, and government agencies.
Digital Content Coordinators have a good understanding of the latest marketing strategies and social media channels as well as HTML, SEO, and blogging.
You can launch your career in this growth occupation with the VET Diploma of Digital Marketing, but if you are seeking corporate opportunities with plenty of upward movement you will need a university qualification. The Bachelor of Arts (Professional Writing), Bachelor of Digital Marketing, and Bachelor of Communication and Media are good choices.
Source: Australian Government Labour Market Insights 2023
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Here are some potential career pathways within digital marketing. Click on an occupation to learn more about the role and the qualifications that can help you get started in this industry.
Digital Marketing
Junior Data Analyst
$1,000 weekly pay
Communications Coordinator
$1,500 weekly pay
Digital Content Creator
$1,250 weekly pay
Digital Content Writer
Digital Marketer
$1,440 weekly pay
Digital Marketing Assistant
Digital Marketing Specialist
$1,540 weekly pay
Digital Media Specialist
Digital Media Strategist
Digital Producer
Email Marketing Specialist
Multimedia Specialist
$1,538 weekly pay
SEM Specialist
$1,300 weekly pay
SEO Specialist
Social Marketer
Social Media Coordinator
$1,150 weekly pay
Social Media Specialist
Social Media Strategist
Content Creator
$1,400 weekly pay
Content Marketing Manager
Digital Business Analyst
$2,100 weekly pay
Digital Marketing Manager
Digital Marketing Strategist
Digital Media Manager
$1,340 weekly pay
Head of Digital Strategy Transformation
$3,500 weekly pay
Social Media Manager