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Social Media Specialists are key members of the marketing team who develop, implement, and oversee the organisation’s social media strategies. They have a range of digital marketing skills including graphic design, website management, content creation, and digital storytelling, and have the imagination and flair to recognise emerging influencers and media channels.
As a Social Media Specialist you could be engaging with Instagram followers and replying to their comments, researching customer demographics and social media behaviour, creating and distributing the organisation’s social media toolkit, reviewing YouTube performance metrics, training staff and managers on social media best practices, submitting a campaign report that highlights ROI and user engagement from a recent Facebook campaign, or meeting with the marketing manager to review the upcoming budget.
There are 3 courses available for people who want to become a Social Media Specialist.
Possible job outcomes:
The Digital Marketing short course is designed to enhance students' skills and build confidence in applying modern digital marketing strategies. Suitable for anyone, regardless of role or industry, this course provides the tools to drive growth through multichannel campaigns informed by data and customer insights. Whether students are experienced marketers aiming to stay ahead in the digital age or aspiring marketers looking to enter the field, this course equips them with in-demand digital marketing skills to make a significant impact. .
Average duration: 10 weeks.
The Graduate Diploma in Marketing offers in-depth knowledge of fundamental marketing principles, customer motivations, and marketing management. This course equips students with modern insights to analyse markets and devise strategies aligned with industry standards and best practices. It covers various aspects of the evolving marketing field, including marketing communications, brand management, socially responsible marketing, customer behaviour, strategic marketing, data-driven insights, and the legal and ethical considerations in marketing. This diploma is ideal for adapting to the dynamic landscape of marketing. .
Average duration: 6 months.
The Bachelor of Business (Marketing) is a university level degree developed inline with the Australian Institute of Marketing (AIM) and ideal for students seeking careers in business marketing. The course is structured in three tiers with students completing 24 units overall. During the course, students choose their own core and elective units based on career interests. Interest areas include understanding advertising, consumer behaviour, digital marketing, audience research, ethics and sustainability and project management. The Bachelor of Business (Marketing) delivers a comprehensive understanding of essential marketing concepts, aimed at driving organisational growth and profitability. Students are taught to develop and implement effective marketing strategies with practical applications. This course is designed to prepare individuals with a diverse set of marketing skills that are not only applicable to specific roles but also versatile enough to be employed across different sectors and industries..
Average duration: 3 years.
There are no clear salary figures for Social Media Specialists working in Australia at this time. Increase your earning capacity by undertaking additional studies in public relations and developing a portfolio of completed projects that includes performance metrics.
There are no clear employment figures for Social Media Specialists working in Australia right now. They are employed by advertising and marketing firms as well as the marketing departments of SMEs, corporate organisations, NGOs, and government agencies. Some Social Media Specialists work freelance.
Social Media Specialists need marketing qualifications and are confident writers and content creators. The minimum standard is a Bachelor’s degree such as the Bachelor of Commerce (Marketing), Bachelor of Business (Advertising and Marketing Communications), Bachelor of Communications and Media (Public Relations), or Bachelor of Digital Media.
Source: Australian Government Labour Market Insights 2023
We’ll find nearby campuses and check if you’re eligible for funding in your state.
Here are some potential career pathways within digital marketing, marketing and social media marketing. Click on an occupation to learn more about the role and the qualifications that can help you get started in this industry.
Digital Marketing
Junior Data Analyst
$1,000 weekly pay
Communications Coordinator
$1,500 weekly pay
Data Analyst
$1,400 weekly pay
Digital Content Creator
$1,250 weekly pay
Digital Content Writer
Digital Marketer
$1,440 weekly pay
Digital Marketing Assistant
Digital Marketing Specialist
$1,540 weekly pay
Digital Media Specialist
Digital Media Strategist
Digital Producer
Email Marketing Specialist
Multimedia Specialist
$1,538 weekly pay
SEM Specialist
$1,300 weekly pay
SEO Specialist
Social Media Coordinator
$1,150 weekly pay
Social Media Specialist
Social Media Strategist
Content Creator
Content Marketing Manager
Digital Business Analyst
$2,100 weekly pay
Digital Marketing Manager
Digital Marketing Strategist
Digital Media Manager
$1,340 weekly pay
Head of Digital Strategy Transformation
$3,500 weekly pay
Social Media Manager
Marketing
Marketing Assistant
Brand Ambassador
Brand Designer
Communications Adviser
$1,730 weekly pay
Communications Officer
International Relations Officer
$1,793 weekly pay
Market Analyst
Market Researcher
Marketer
Marketing Communications Specialist
Marketing Coordinator
Marketing Officer
Media Buyer
$1,758 weekly pay
Media Officer
Media Planner
$1,442 weekly pay
Paid Search Manager
Public Relations Officer
Public Relations Specialist
Social Media Analyst
Account Director
$1,920 weekly pay
Advertising Executive
Brand Manager
Campaign Manager
Communications Manager
Communications Specialist
$1,830 weekly pay
Communications Strategist
$1,827 weekly pay
Creative Director
$2,548 weekly pay
Marketing Director
$3,100 weekly pay
Marketing Manager
Marketing Strategist
Media Consultant
Product Manager
Product Marketing Manager
$2,115 weekly pay
Public Relations Consultant
Public Relations Manager
Sports Marketer
Social Media Marketing