A Digital Marketing Strategist prepares online marketing plans for a business or organisation. You’ll analyse customer and online data and use it to come up with strategies to engage with customers using digital platforms such as social media, email and websites. Digital Marketing Strategists might recommend campaign targets or activities and help to produce the content used on online platforms.
A Digital Marketing Strategist should be creative and able to think outside the square. You’ll need to be flexible and able to come up with original ideas quickly. Digital Marketing Strategists should be familiar with a range of online marketing tools and up to date with current trends. You’ll need to be organised and able to work as part of a team.
There is one course available for people who want to become a Digital Marketing Strategist.