Digital Marketing Strategist Courses

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What does a Digital Marketing Strategist do?

A Digital Marketing Strategist prepares online marketing plans for a business or organisation. You’ll analyse customer and online data and use it to come up with strategies to engage with customers using digital platforms such as social media, email and websites. Digital Marketing Strategists might recommend campaign targets or activities and help to produce the content used on online platforms.

A Digital Marketing Strategist should be creative and able to think outside the square. You’ll need to be flexible and able to come up with original ideas quickly. Digital Marketing Strategists should be familiar with a range of online marketing tools and up to date with current trends. You’ll need to be organised and able to work as part of a team.

Digital Marketing Strategist Courses

There is one course available for people who want to become a Digital Marketing Strategist.

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FAQs

How much does a Digital Marketing Strategist earn?

In Australia, a full time Digital Marketing Strategist generally earns $1,400 per week ($72,800 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.

What are the job opportunities for a Digital Marketing Strategist?

This industry has seen an increase in employment numbers over the last five years. There are currently 51,400 people employed as a marketing specialist in Australia and many of them specialise as a Digital Marketing Strategist. Digital Marketing Strategists may find work across all regions of Australia, particularly in large towns and cities.

Source: Australian Government Job Outlook 2020

How do I become a Digital Marketing Strategist?

If a career as a Digital Marketing Strategist interests you, consider an Advanced Diploma of Digital Marketing. This course looks at developing a digital marketing plan and using strategies such as web analytics, paid search campaigns, email marketing, website optimisation and video advertising. You’ll also cover content strategy, search engine optimisation and social media.

Courses by Location

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Job Pathways

Here are some potential career pathways within digital marketing and marketing. Click on the occupation for information on the course you should enrol in to start your journey.

Sourced from The Australian Apprenticeships & Traineeships Information Service (aapathways.com.au) funded by the Australian Government Department of Education and Training and MySkills.gov.au.