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A Digital Marketing Strategist prepares online marketing plans for a business or organisation. You’ll analyse customer and online data and use it to come up with strategies to engage with customers using digital platforms such as social media, email and websites. Digital Marketing Strategists might recommend campaign targets or activities and help to produce the content used on online platforms.
A Digital Marketing Strategist should be creative and able to think outside the square. You’ll need to be flexible and able to come up with original ideas quickly. Digital Marketing Strategists should be familiar with a range of online marketing tools and up to date with current trends. You’ll need to be organised and able to work as part of a team.
There are 4 courses available for people who want to become a Digital Marketing Strategist.
Possible job outcomes:
The Bachelor of Applied Business (Marketing) is ideal for students seeking a career in business marketing. In this course you will learn how to develop effective strategies for the digital marketplace, build meaningful customer engagement and identify growth opportunities in relevant markets..
Average duration: 24 months.
Take your marketing skills and knowledge to a whole new level with the 10787NAT Advanced Diploma of Digital Marketing. During this 12 month nationally recognised qualification, you’ll develop a digital marketing plan — then implement the plan using web analytics tools, paid search campaigns, email marketing, website optimisation, display and video advertising. The course also covers: content strategy, SEO, and social media. Enquire now for the next intake dates and entry requirements..
Average duration: 12 months.
This course provides students with the foundation needed to create a data-driven digital marketing strategy to real-world challenges marketers confront daily. Diploma of Digital Marketing focuses on the background information and frameworks analysts need to be successful in today's digital business world..
Level-up your knowledge of digital marketing with the Graduate Certificate in Marketing and Digital Strategy. This post-graduate program is perfect for managers and business professionals who need a working knowledge of digital customer behaviour and the way marketing principles operate in the digital world. You’ll learn how to research customer metrics, measure digital performance, shape organisational branding, professionally communicate research findings, and strategise your communications for global reach. And if you’re ambitious, the program is a pathway to the Master of Marketing and Digital Communications. Enquire now for admissions criteria, digital marketing competencies, and universities in your area that offer the Graduate Certificate in Marketing and Digital Strategy..
In Australia, a full time Digital Marketing Strategist generally earns $1,400 per week ($72,800 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.
This industry has seen an increase in employment numbers over the last five years. There are currently 51,400 people employed as a marketing specialist in Australia and many of them specialise as a Digital Marketing Strategist. Digital Marketing Strategists may find work across all regions of Australia, particularly in large towns and cities.
Source: Australian Government Labour Market Insights
If a career as a Digital Marketing Strategist interests you, consider an Advanced Diploma of Digital Marketing. This course looks at developing a digital marketing plan and using strategies such as web analytics, paid search campaigns, email marketing, website optimisation and video advertising. You’ll also cover content strategy, search engine optimisation and social media.
We’ll find nearby campuses and check if you’re eligible for funding in your state.
Here are some potential career pathways within digital marketing and marketing. Click on an occupation to learn more about the role and the qualifications that can help you get started in this industry.
Digital Marketing
Junior Data Analyst
$1,000 weekly pay
Communications Coordinator
$1,500 weekly pay
Data Analyst
$1,400 weekly pay
Digital Content Creator
$1,250 weekly pay
Digital Content Writer
Digital Marketer
$1,440 weekly pay
Digital Marketing Assistant
Digital Marketing Specialist
$1,540 weekly pay
Digital Media Specialist
Digital Media Strategist
Digital Producer
Email Marketing Specialist
Multimedia Specialist
$1,538 weekly pay
SEM Specialist
$1,300 weekly pay
SEO Specialist
Social Media Coordinator
$1,150 weekly pay
Social Media Specialist
Social Media Strategist
Content Creator
Content Marketing Manager
Digital Business Analyst
$2,100 weekly pay
Digital Marketing Manager
Digital Marketing Strategist
Digital Media Manager
$1,340 weekly pay
Head of Digital Strategy Transformation
$3,500 weekly pay
Social Media Manager
Marketing
Marketing Assistant
Brand Ambassador
Brand Designer
Communications Adviser
$1,730 weekly pay
Communications Officer
International Relations Officer
$1,793 weekly pay
Market Analyst
Market Researcher
Marketer
Marketing Communications Specialist
Marketing Coordinator
Marketing Officer
Media Buyer
$1,758 weekly pay
Media Officer
Media Planner
$1,442 weekly pay
Paid Search Manager
Public Relations Officer
Public Relations Specialist
Social Media Analyst
Account Director
$1,920 weekly pay
Advertising Executive
Brand Manager
Campaign Manager
Communications Manager
Communications Specialist
$1,830 weekly pay
Communications Strategist
$1,827 weekly pay
Creative Director
$2,548 weekly pay
Marketing Director
$3,100 weekly pay
Marketing Manager
Marketing Strategist
Media Consultant
Product Manager
Product Marketing Manager
$2,115 weekly pay
Public Relations Consultant
Public Relations Manager
Sports Marketer
Learn more about Digital Marketing Strategist courses in your area.