This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersA Digital Marketing Specialist promotes brands using online campaigns, monitors digital activity, and creates engaging content for targeted audiences.
Get qualified to work as a Digital Marketing Specialist with a course recognised across Australia. Speak to a training provider to learn more.
In Australia, a full time Digital Marketing Specialist generally earns $1,540 per week ($80,080 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.
This industry is expected to experience strong growth in employment numbers in coming years. There are currently 51,400 people working in this field in Australia and many of them specialise as a Digital Marketing Specialist. Digital Marketing Specialists may find work across all regions of Australia, particularly in large towns and cities.
Source: Australian Government Labour Market Insights
An Advanced Diploma of Digital Marketing is an ideal qualification if you’re interested in a career as a Digital Marketing Specialist. This course will give you the skills to develop a digital marketing plan and use strategies such as web analytics, paid search campaigns, email marketing, website optimisation and video advertising. A Diploma of Social Media Marketing, Diploma of Digital Marketing or Graduate Certificate in Marketing and Digital Strategy may also be suitable.
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If you're looking to kickstart your career in the exciting world of digital marketing, you're in luck! Melton offers a variety of Digital Marketing Specialist courses to fit your needs, whether you're a beginner or looking to advance your skills. With 8 courses available in the area, there are plenty of options designed for learners with different experiences and qualifications. For those just starting out, the Digital Marketing: Elevate course is an excellent choice to build your foundational knowledge.
For experienced marketers, Melton offers several advanced courses that take your expertise to the next level. The Diploma of Marketing and Communication BSB50620 is highly regarded, as is the Graduate Certificate in Digital Content Creation. Additional options like the Bachelor of Applied Business (Marketing) and the Graduate Diploma in Marketing are ideal for those seeking comprehensive education in the field.
Training providers including respected institutions such as RMIT University, Monash University, and La Trobe University ensure that you receive a quality education in Digital Marketing. Each provider brings its unique approach, so you can choose the one that best aligns with your career goals. For instance, Insight Academy is known for its emphasis on practical skills, delivering the Diploma of Digital Marketing.
Upon completing your studies, numerous job opportunities await you in the Melton area. Potential career paths include roles such as an Email Marketing Specialist, Social Media Manager, or even a Digital Marketing Manager. Other roles, like a SEO Specialist or a Growth Marketer, can also be pursued, depending on your interests and skills.
Choosing to enrol in one of the Digital Marketing Specialist courses in Melton is a smart move for anyone looking to thrive in today’s digital landscape. With numerous courses and experienced training providers, you’re setting yourself up for a successful career. Explore the options available, such as the Graduate Diploma in Digital Media, and take the first step towards transforming your passion for digital marketing into a rewarding profession.