Content Strategist

A Content Strategist plans and oversees the creation of content to meet organisational goals. You might work in a variety of sectors, including digital marketing, publishing, or corporate communications. Content Strategists focus on aligning content with brand objectives, audience needs, and market trends. You’ll develop content strategies, coordinate with writers and designers, and analyse performance metrics to ensure content effectiveness.

Content Strategists play a crucial role in shaping a company's online presence. You’ll need to be creative, analytical, and able to communicate effectively with diverse teams. You’ll liaise with stakeholders to ensure content is engaging, on-brand, and aligned with business goals.

Future demand High
Average yearly income $79,976
Skill level Advanced

How do I become a content strategist?

All skill levels Beginner Experienced

Bachelor of Media and Communication

Blended, On Campus
3 years
$0 - $45,579
  • There are no mandated entry requirements.
Additional requirements may apply.

Certified AI-Powered Digital Marketing Specialist

Online
4 months
  • There are no mandated entry requirements.
Additional requirements may apply.
  • There are no mandated entry requirements.
Additional requirements may apply.

Graduate Diploma in Strategic Communication

On Campus
12 months
$0 - $9,846
  • There are no mandated entry requirements.
Additional requirements may apply.
  • There are no mandated entry requirements.
Additional requirements may apply.

Graduate Diploma of Communication

Blended, On Campus
12 months
$25,000 - $28,800
  • There are no mandated entry requirements.
Additional requirements may apply.
  • There are no mandated entry requirements.
Additional requirements may apply.

Graduate Certificate in Digital Communication

On Campus
6 months
$12,000
  • There are no mandated entry requirements.
Additional requirements may apply.
  • There are no mandated entry requirements.
Additional requirements may apply.
BSB50120

Diploma of Business (Digital and Data)

On Campus, Online
18 months
$9,200
  • There are no mandated entry requirements.
Additional requirements may apply.
  • There are no mandated entry requirements.
Additional requirements may apply.
*Showing course fees for all providers. Some providers may not be available in your area.

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Further reading

How to start a career in Social Media Marketing

4th August 2021)

How to start a Career in Human-Centred Design

21st October 2024)

Career spotlight: Advertising and marketing professionals

2nd October 2019)