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Media Analysts are marketing professionals who analyse and evaluate the effectiveness of marketing campaigns, advertising, and promotional activities. They collect consumer and performance data, then write meaningful reports and recommendations from the information.
As a Media Analyst you could be: meeting with the marketing manager to discuss the mechanics of a new campaign, designing a questionnaire to gather customer metrics, entering data into a customer database after a focus group activity, creating an infographic to summarise and support a large report, or making a presentation to the marketing department.
To be successful in this career you’ll need exceptional attention to detail and the ability to transform data into reports and infographics that can be understood (and actioned) by key decision-makers.
There are no clear salary figures for Media Analysts working in Australia at this time. Increase your earning capacity by obtaining your MBA and other post-graduate qualifications in data analytics or marketing.
There are no clear employment figures for Media Analysts working in Australia right now. They are employed by advertising and marketing firms as well as the marketing departments of SMEs, corporate organisations, NGOs, and government agencies. Some Media Analysts work as independent consultants.
Media Analysts need a good understanding of marketing principles and the triggers behind consumer behaviour. You’ll also need skills in applied data analytics. Suitable qualifications include the Bachelor of Business (Marketing Analytics), Bachelor of Digital Marketing, and Bachelor of Marketing and Communications.
If you already hold a degree, consider the Master of Digital Marketing, Master of Business Administration (Marketing), or Master of Analytics (Marketing).
Source: Australian Government Labour Market Insights 2023
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Here are some potential career pathways within digital marketing. Click on an occupation to learn more about the role and the qualifications that can help you get started in this industry.
Digital Marketing
Junior Data Analyst
$1,000 weekly pay
Communications Coordinator
$1,500 weekly pay
Data Analyst
$1,400 weekly pay
Digital Content Creator
$1,250 weekly pay
Digital Content Writer
Digital Marketer
$1,440 weekly pay
Digital Marketing Assistant
Digital Marketing Specialist
$1,540 weekly pay
Digital Media Specialist
Digital Media Strategist
Digital Producer
Email Marketing Specialist
Multimedia Specialist
$1,538 weekly pay
SEM Specialist
$1,300 weekly pay
SEO Specialist
Social Media Coordinator
$1,150 weekly pay
Social Media Specialist
Social Media Strategist
Content Creator
Content Marketing Manager
Digital Business Analyst
$2,100 weekly pay
Digital Marketing Manager
Digital Marketing Strategist
Digital Media Manager
$1,340 weekly pay
Head of Digital Strategy Transformation
$3,500 weekly pay
Social Media Manager