Digital Marketer Courses
A Digital Marketer promotes brands or products online using social media, emails, and websites, creating content and engaging campaigns for audiences.
AI Exposure
High
AI exposure data adapted from Felten, Raj & Seamans (2021). Shortage data sourced from Jobs and Skills Australia (2024).
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How do I become a Digital Marketer
Get qualified to work as a Digital Marketer with a course recognised across Australia. Speak to a training provider to learn more.
10931NAT
Duration
12 months - 17 months
Study mode
On Campus, Online
This course provides students with the foundation needed to create a data-driven digital marketing strategy to real-world challenges marketers confront daily. Diploma of Digital Marketing focuses on the background information and frameworks analysts need to be successful in today's digital business world.
Career opportunities
Duration
12 months - 17 months
Study mode
On Campus, Online
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10787NAT
Take your marketing skills and knowledge to a whole new level with the 10787NAT Advanced Diploma of Digital Marketing. During this 12 month nationally recognised qualification, you’ll develop a digital marketing plan — then implement the plan using web analytics tools, paid search campaigns, email marketing, website optimisation, display and video advertising. The course also covers: content strategy, SEO, and social media.
Enquire now for the next intake dates and entry requirements.
Career opportunities
The Digital Marketing: Elevate course is designed to equip students with both the theoretical and practical skills needed to manage digital channels and create effective digital marketing campaigns. Students will learn how to promote products or services through digital mediums such as social media, company websites, search engines, email, and display advertising. This course enables students to strategise like digital marketers and to build, monitor, and optimise campaigns using tools like Google Analyti...
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Level-up your knowledge of digital marketing with the Graduate Certificate in Marketing and Digital Strategy. This post-graduate program is perfect for managers and business professionals who need a working knowledge of digital customer behaviour and the way marketing principles operate in the digital world.
You’ll learn how to research customer metrics, measure digital performance, shape organisational branding, professionally communicate research findings, and strategise your communications for global ...
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Common questions
How much does a Digital Marketer earn?
In Australia, a full time Digital Marketer generally earns $1,538 per week ($79,976 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.
What are the job opportunities for a Digital Marketer?
This industry is likely to see a strong increase in employment numbers in coming years. There are currently 51,400 people working in this field in Australia and many of them specialise as a Digital Marketer. Digital Marketers may find work across all regions of Australia, particularly in large towns and cities.
Source: Australian Government Labour Market Insights
How do I become a Digital Marketer?
If you’re planning a career as a Digital Marketer, consider enrolling in an Advanced Diploma of Digital Marketing. You’ll learn to develop a digital marketing plan and use strategies such as web analytics, paid search campaigns, email marketing, website optimisation and video advertising. A Diploma of Digital Marketing or Graduate Certificate in Marketing and Digital Strategy may also be suitable.
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More information
A Digital Marketer conducts promotional campaigns using online and social media platforms. You might market a product or service or conduct promotional activities for a brand or organisation. Digital Marketers might carry out email campaigns, post on social media, use websites and create engaging blogs and vlogs to reach target audiences.
Digital Marketers should be up to date with current trends and have a good understanding of their target customers. You’ll need good interpersonal skills and be able to liaise with a range of stakeholders. Digital Marketers must have good communication skills and be able to generate innovative promotional ideas.
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