Digital Marketing Manager Courses
A Digital Marketing Manager oversees online marketing strategies, develops content for various platforms, and monitors customer engagement, requiring strong leadership and creative skills.
AI Exposure
High
AI exposure data adapted from Felten, Raj & Seamans (2021). Shortage data sourced from Jobs and Skills Australia (2024).
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How do I become a Digital Marketing Manager
Get qualified to work as a Digital Marketing Manager with a course recognised across Australia. Speak to a training provider to learn more.
10787NAT
Take your marketing skills and knowledge to a whole new level with the 10787NAT Advanced Diploma of Digital Marketing. During this 12 month nationally recognised qualification, you’ll develop a digital marketing plan — then implement the plan using web analytics tools, paid search campaigns, email marketing, website optimisation, display and video advertising. The course also covers: content strategy, SEO, and social media.
Enquire now for the next intake dates and entry requirements.
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BSB60520
Duration
6 months - 2 and a half years
Study mode
Blended, On Campus, Online, RPL
The BSB60520 Advanced Diploma of Marketing and Communication is an exciting qualification where students learn how to drive the strategic direction of an organisation’s marketing and communications activities. Students begin with 3 core units where they create and learn how to implement a strategic plan. This strategic plan becomes the base for the remainder of studies and incorporates a marketing plan and advertising campaign. Students then complete electives with choices available in advertising, desig...
Career opportunities
Duration
6 months - 2 and a half years
Study mode
Blended, On Campus, Online, RPL
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Estimated fee
From $15,500
Duration
6 months - 12 months
Study mode
Blended, On Campus, Online
The Graduate Certificate in Marketing offers an introduction to essential aspects of marketing, suitable for those seeking a basic understanding of marketing principles. This course draws on the expertise of marketing faculty to deliver contemporary knowledge, enabling students to analyse markets and devise strategies aligned with industry standards and best practices. It covers areas like marketing communications, marketing management, customer experience and behaviour, and data-driven insights. The cour...
Career opportunities
Estimated fee
From $15,500
Duration
6 months - 12 months
Study mode
Blended, On Campus, Online
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Estimated fee
From $50,460
Duration
18 months - 24 months
Study mode
On Campus, Online
The Master of Digital Marketing is a comprehensive course designed to provide students with in-depth knowledge and skills in the rapidly evolving field of digital marketing. It covers key areas such as social media strategy, content marketing, data analytics, SEO, and online advertising. The course blends theoretical learning with practical application, equipping students to effectively design and implement digital marketing strategies. Tailored for those aiming to excel in digital marketing roles, it pre...
Career opportunities
Estimated fee
From $50,460
Duration
18 months - 24 months
Study mode
On Campus, Online
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Related career opportunities
Browse occupations related to Digital Marketing Manager.
Common questions
How much does a Digital Marketing Manager earn?
In Australia, a full time Digital Marketing Manager generally earns $2,300 per week ($119,600 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.
What are the job opportunities for a Digital Marketing Manager?
This is a developing industry and has seen a big increase in employment numbers over the last five years. There are currently 51,400 people employed as a marketing specialist in Australia and many of them specialise as a Digital Marketing Manager. Digital Marketing Managers may find work across all regions of Australia, particularly in large towns and cities.
Source: Australian Government Labour Market Insights
How do I become a Digital Marketing Manager?
An Advanced Diploma of Digital Marketing is an ideal course if you’re planning a career as a Digital Marketing Manager. This qualification explores ways to develop a digital marketing plan and use strategies such as web analytics, paid search campaigns, email marketing, website optimisation and video advertising. You’ll also cover content strategy, search engine optimisation and social media.
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More information
A Digital Marketing Manager oversees the online marketing used by a business or organisation. You might develop digital marketing strategies using emails, social media, blogs and websites. Digital Marketing Managers create online content such as blogs or videos and ensure it conveys on-brand and appropriate messages for an audience. You might also monitor online customer activity and update websites and social media platforms.
A Digital Marketing Manager needs to have strong leadership skills and excellent time management. You should be aware of current trends and have a strong understanding of your product or service. You should also understand your customer base and be able to communicate with your audience. Digital Marketing Managers need to be creative and able to come up with new ideas quickly.
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