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Product Managers develop new products and manage the product lifecycle from concept to sales. They carry out market research, develop product concepts and roadmaps, oversee manufacturing, and work with marketing to develop logos and promotional materials.
As a Product Manager you might be pitching senior management your idea for a new product, analysing consumer buying behaviour, developing a product release budget, or approving the product labelling designs.
There are 23 courses available for people who want to become a Product Manager. These are the top 5 most popular courses.
Possible job outcomes:
The BSB60520 Advanced Diploma of Marketing and Communication is an exciting qualification where students learn how to drive the strategic direction of an organisation’s marketing and communications activities. Students begin with 3 core units where they create and learn how to implement a strategic plan. This strategic plan becomes the base for the remainder of studies and incorporates a marketing plan and advertising campaign. Students then complete electives with choices available in advertising, design, and market research. The BSB60520 Advanced Diploma of Marketing and Communication is a nationally recognised training qualification and part of the official Business Services Training Package..
Average duration: 12 months.
Become a marketing manager or independent marketing consultant with the BSB50620 Diploma of Marketing and Communication. This nationally recognised diploma builds on your existing skills and marketing knowledge, and teaches you how to develop advanced marketing and social medial engagement plans. During your studies you will be carrying out market research and conducting marketing audits, as well as learning copywriting and the subtle art of persuasion. The course also covers: the marketing mix, budgets and financial plans, workplace innovation, project work. Enquire now for the list of study units, entry requirements, and upcoming enrolment dates..
Do you need a business qualification that delivers a holistic blend of administration, management, and leadership skills? Try the BSB60120 Advanced Diploma of Business. This nationally recognised diploma will develop your critical thinking and emotional intelligence, as well as make you a more confident and effective communicator. The course covers: budgeting and finances, managing business resources, policy development, operationally planning, team management, continuous improvement, departmental safety and sustainability, risk management, and much more. Enquire now for the list of entry requirements, study units, and upcoming enrolment dates. .
The Master of Business Administration (Innovation and Leadership) covers all aspects of leadership, advanced marketing, operational improvement, financial management, business research, economics, business decision making and corporate strategy. Study a practical project-based curriculum where you’ll apply everything you learn to real-world situations and solve legitimate business challenges that will transform your career..
The Bachelor of Applied Business (Marketing) is ideal for students seeking a career in business marketing. In this course you will learn how to develop effective strategies for the digital marketplace, build meaningful customer engagement and identify growth opportunities in relevant markets..
Average duration: 24 months.
In Australia, a full time Product Manager generally earns $1,920 per week ($99,840 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience and technical expertise you can expect a higher salary than people who are new in the role.
There are no clear figures on Product Managers in Australia at this time. Product Managers are employed by larger organisations in all industry groups and employment sectors — but a large percentage are hired in the retail, manufacturing and service industries.
Source: Australian Government Labour Market Insights
Product Managers are often degree qualified but you can get started with the Diploma of Marketing and Communication. A Certificate III or IV in sales, retail, or manufacturing might also be helpful. These courses take 12-24 months to complete.
We’ll find nearby campuses and check if you’re eligible for funding in your state.
Here are some potential career pathways within marketing. Click on an occupation to learn more about the role and the qualifications that can help you get started in this industry.
Marketing
Marketing Assistant
$1,150 weekly pay
Brand Ambassador
Brand Designer
$1,250 weekly pay
Communications Adviser
$1,730 weekly pay
Communications Officer
$1,540 weekly pay
Digital Marketing Assistant
Digital Media Specialist
Digital Media Strategist
International Relations Officer
$1,793 weekly pay
Market Analyst
Market Researcher
Marketer
$1,440 weekly pay
Marketing Communications Specialist
Marketing Coordinator
Marketing Officer
Media Buyer
$1,758 weekly pay
Media Officer
Media Planner
$1,442 weekly pay
Multimedia Specialist
$1,538 weekly pay
Paid Search Manager
Public Relations Officer
Public Relations Specialist
Social Media Analyst
Social Media Coordinator
Social Media Specialist
Social Media Strategist
Account Director
$1,920 weekly pay
Advertising Executive
$1,340 weekly pay
Brand Manager
Campaign Manager
$1,500 weekly pay
Communications Manager
Communications Specialist
$1,830 weekly pay
Communications Strategist
$1,827 weekly pay
Content Marketing Manager
Creative Director
$2,548 weekly pay
Digital Marketing Manager
Digital Marketing Strategist
Digital Media Manager
Marketing Director
$3,100 weekly pay
Marketing Manager
Marketing Strategist
Media Consultant
Product Manager
Product Marketing Manager
$2,115 weekly pay
Public Relations Consultant
Public Relations Manager
Social Media Manager
Sports Marketer
Learn more about Product Manager courses in your area.