This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersA Digital Marketing Manager oversees online marketing strategies, develops content for various platforms, and monitors customer engagement, requiring strong leadership and creative skills.
Get qualified to work as a Digital Marketing Manager with a course recognised across Australia. Speak to a training provider to learn more.
In Australia, a full time Digital Marketing Manager generally earns $2,300 per week ($119,600 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.
This is a developing industry and has seen a big increase in employment numbers over the last five years. There are currently 51,400 people employed as a marketing specialist in Australia and many of them specialise as a Digital Marketing Manager. Digital Marketing Managers may find work across all regions of Australia, particularly in large towns and cities.
Source: Australian Government Labour Market Insights
An Advanced Diploma of Digital Marketing is an ideal course if you’re planning a career as a Digital Marketing Manager. This qualification explores ways to develop a digital marketing plan and use strategies such as web analytics, paid search campaigns, email marketing, website optimisation and video advertising. You’ll also cover content strategy, search engine optimisation and social media.
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