Social Media Manager Courses
A Social Media Manager oversees a brand's online presence by managing accounts, creating content, analysing trends, and engaging with audiences.
AI Exposure
High
AI exposure data adapted from Felten, Raj & Seamans (2021). Shortage data sourced from Jobs and Skills Australia (2024).
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How do I become a Social Media Manager
Get qualified to work as a Social Media Manager with a course recognised across Australia. Speak to a training provider to learn more.
11426NAT
Duration
12 months - 24 months
The 11426NAT Diploma of Social Media Marketing with Artificial Intelligence provides comprehensive skills in social media marketing with a focus on integrating AI across campaign planning and execution. Learners develop the ability to create platform-specific strategies, produce AI-supported content, manage organic communities, run paid advertising campaigns, and apply data-driven techniques to improve conversions. The course reflects current industry practice, using automation and AI tools to improve eff...
Career opportunities
Duration
12 months - 24 months
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BSB50620
Duration
6 months - 24 months
Study mode
Blended, Distance, On Campus, Online, RPL
Become a marketing manager or independent marketing consultant with the BSB50620 Diploma of Marketing and Communication. This nationally recognised diploma builds on your existing skills and marketing knowledge, and teaches you how to develop advanced marketing and social medial engagement plans. During your studies you will be carrying out market research and conducting marketing audits, as well as learning copywriting and the subtle art of persuasion. The course also covers: the marketing mix, budgets a...
Career opportunities
Duration
6 months - 24 months
Study mode
Blended, Distance, On Campus, Online, RPL
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Estimated fee
From $58,200
The Bachelor of Applied Business (Marketing) is ideal for students seeking a career in business marketing. In this course you will learn how to develop effective strategies for the digital marketplace, build meaningful customer engagement and identify growth opportunities in relevant markets.
Career opportunities
Estimated fee
From $58,200
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10904NAT
Duration
12 months - 18 months
Study mode
Blended, On Campus, Online
The Diploma of Social Media Marketing is perfect for students seeking careers as Social Media Managers, Digital Marketing Managers or Content Marketers. Students will learn about email marketing, niche social media marketing strategies, personal branding, managing blogs and content marketing as well as interpreting market trends and developments.
Career opportunities
Duration
12 months - 18 months
Study mode
Blended, On Campus, Online
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Related career opportunities
Browse occupations related to Social Media Manager.
Common questions
How much do Social Media Managers earn?
In Australia, a full time Social Media Manager generally earns $1,250 per week ($65,000 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.
What are the job opportunities for Social Media Managers?
This industry has seen a strong increase in employment numbers over the last five years. There are currently 51,400 people employed as a marketing specialist in Australia and many of them specialise as a Social Media Manager. Social Media Managers may find work across all regions of Australia, particularly in large towns and cities.
Source: Australian Government Labour Market Insights
How do I become a Social Media Manager?
If you’re thinking of a career as a Social Media Manager, you could enrol in a Diploma of Social Media Marketing. This course explores topics such as email marketing, niche social media marketing strategies, personal branding, managing blogs and content marketing. You could also consider a Certificate IV in Marketing and Communication which looks at profiling a market, conducting market research, promoting products and services and analysing consumer behaviour.
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More information
A Social Media Manager oversees the online activity of a business or brand. You might look after numerous social media accounts and publish content such as posts, photos and videos. Social Media Managers monitor activity on social media and may respond on behalf of an organisation. You might also analyse social media trends and use them to increase sales or encourage new customers.
Social Media Managers need to be excellent communicators. You should be aware of current trends and be familiar with a range of social media platforms. Social Media Managers should be creative and be able to think outside of the box. It’s important that you understand your company’s needs and can work to a company strategy.
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