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A Marketing Officer is involved with promotional campaigns to generate positive publicity for a product, service or brand. You may design marketing campaigns or be involved with promotional activities. Marketing Officers may focus on media or social media campaigns, advertising or other marketing strategies. You might also conduct research to evaluate current public opinion or knowledge.
Marketing Officers should have strong communication skills and be up to date with current trends. It’s important you can work as part of a team and liaise with stakeholders from a range of backgrounds. Marketing Officers should be able to generate innovative ideas and be creative with their promotional strategies.
There are 7 courses available for people who want to become a Marketing Officer. These are the top 5 most popular courses.
Possible job outcomes:
Get started in marketing with the BSB40820 Certificate IV in Marketing and Communication. This nationally recognised qualification can be your entry point into a marketing role, or great for managers and small business owners who need the skills to increase their sales and outreach. The course covers: co-ordinating marketing activities, analysing consumer behaviour, carrying out market research, creating digital content, presenting your ideas and research, developing social media strategies, and more. You will also improve your overall skills in writing and critical thinking. Enquire now for the list of study units, graduation competencies, and upcoming enrolment dates..
Average duration: 18 months.
The Dual Certificate IV in Entrepreneurship and New Business & Certificate IV in Marketing and Communication offers a dynamic blend of knowledge and skills necessary for success in the competitive business world. This program empowers students to master the art of starting and managing new ventures while gaining expertise in strategic marketing and effective communication techniques to drive business growth and build strong brands..
Average duration: 30 months.
The Master of Translation and Interpreting offers specialisation in areas aligning with students' professional translating and interpreting goals. The degree merges translation and interpreting courses with applied linguistics electives, offering a tailored and comprehensive language education. Graduates will possess the knowledge, skills, and certifications necessary to work as professional translators or interpreters in Australia and internationally. .
Average duration: 24 months.
The Bachelor of Business (Hospitality Management) is a university level degree ideal for students seeking careers as hospitality venue managers or industry consultants. The course is structured in three tiers with students completing 24 units overall. During the course, students choose their own core and elective units based on career interests. Interest areas such as managing in the service context, marketing, HR, disaster and risk management, entrepreneurship and project management. Students also complete over 520 hours of practical work placement so they graduate ‘work-ready’ with real world professional experience. The Bachelor of Business (Hospitality Management) focuses on essential principles in the hospitality sector, including marketing, entrepreneurship, and innovation on a global scale. The course incorporates hands-on experience through work placements with industry associates. Graduates will attain foundational skills, knowledge, and practical experience valuable for a range of roles in hospitality..
Average duration: 3 years.
The Bachelor of Creative Arts nurtures versatile and agile innovators, providing the skills and experience necessary to thrive in a constantly evolving creative landscape. This course offers opportunities to explore a variety of creative mediums, allowing students to develop their unique creative specialisation. It combines practical learning with guidance from world-class academics and practicing technicians, ensuring students gain real-world skills for a successful career in the arts. This approach fosters a deep understanding and mastery of creative expression. .
In Australia, a full time Marketing Officer generally earns $1,250 per week ($65,000 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.
The number of people employed in this field is expected to grow strongly in coming years. There are currently 51,400 people working in this industry in Australia and many of them specialise as a Marketing Officer. Marketing Officers may find work across all regions of Australia, particularly in large towns and cities.
Source: Australian Government Labour Market Insights
If you’re interested in a career as a Marketing Officer, consider enrolling in a Certificate IV in Marketing and Communication. This course covers a range of topics including coordinating marketing activities, analysing consumer behaviour, carrying out market research, creating digital content, presenting ideas and research and developing social media strategies.
We’ll find nearby campuses and check if you’re eligible for funding in your state.
Here are some potential career pathways within marketing. Click on an occupation to learn more about the role and the qualifications that can help you get started in this industry.
Marketing
Marketing Assistant
$1,150 weekly pay
Brand Ambassador
Brand Designer
$1,250 weekly pay
Communications Adviser
$1,730 weekly pay
Communications Officer
$1,540 weekly pay
Digital Marketing Assistant
Digital Media Specialist
Digital Media Strategist
International Relations Officer
$1,793 weekly pay
Market Analyst
Market Researcher
Marketer
$1,440 weekly pay
Marketing Communications Specialist
Marketing Coordinator
Marketing Officer
Media Buyer
$1,758 weekly pay
Media Officer
Media Planner
$1,442 weekly pay
Multimedia Specialist
$1,538 weekly pay
Paid Search Manager
Public Relations Officer
Public Relations Specialist
Social Media Analyst
Social Media Coordinator
Social Media Specialist
Social Media Strategist
Account Director
$1,920 weekly pay
Advertising Executive
$1,340 weekly pay
Brand Manager
Campaign Manager
$1,500 weekly pay
Communications Manager
Communications Specialist
$1,830 weekly pay
Communications Strategist
$1,827 weekly pay
Content Marketing Manager
Creative Director
$2,548 weekly pay
Digital Marketing Manager
Digital Marketing Strategist
Digital Media Manager
Marketing Director
$3,100 weekly pay
Marketing Manager
Marketing Strategist
Media Consultant
Product Manager
Product Marketing Manager
$2,115 weekly pay
Public Relations Consultant
Public Relations Manager
Social Media Manager
Sports Marketer
Learn more about Marketing Officer courses in your area.