This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersA Market Researcher gathers and analyses consumer data to identify trends, providing insights and recommendations to clients through reports.
Get qualified to work as a Market Researcher with a course recognised across Australia. Speak to a training provider to learn more.
In Australia, a full time Market Researcher generally earns $1,911 per week ($99,372 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.
This industry is likely to experience a strong increase in employment numbers in coming years. There are currently 3,100 people working in this field in Australia and many of them specialise as a Market Researcher. Market Researchers may find work across all regions of Australia, particularly larger towns and cities.
Source: Australian Government Labour Market Insights
A Bachelor of Business (Marketing) is an ideal qualification if you’re interested in a career as a Market Researcher. This course will allow you to specialise in areas such as audience research, advertising, consumer behaviour, digital marketing, project management and ethics and sustainability. A Bachelor of Commerce may also be suitable.
Browse occupations related to Market Researcher
If you are looking to advance your career in the dynamic field of market research, consider enrolling in one of the available Market Researcher courses in Western Australia. These courses are designed to equip you with essential skills and knowledge, making you a competitive candidate in the job market. One of the prominent offerings is the Bachelor of Business (Business Analytics), which is ideal for those with prior experience or qualifications. Engaging in this advanced learning opportunity will allow you to understand market trends and consumer behaviour effectively.
As you embark on your journey to become a Market Researcher, it is also beneficial to explore related fields of study such as Business courses and Marketing. These categories will provide you with a broader understanding of the market landscape, enhancing your capabilities as a researcher. By establishing a strong foundation in these areas, you will be well-prepared to tackle various roles within the marketing sector.
In Western Australia, the job market for professionals in market research is thriving, with numerous opportunities available to those keen on pursuing roles like Social Media Manager, Market Research Analyst, and Campaign Manager. These positions are integral to understanding consumer insights and driving successful marketing strategies. By undertaking a Market Researcher course, you will better position yourself for these exciting career paths.
Moreover, if you are aiming for roles such as Content Strategist or Marketing Analyst, the skills gained from a market research course will be invaluable. These positions require a deep understanding of data analytics and consumer behaviour, and the knowledge acquired through the available courses can set you apart from your peers. With the right qualifications, you can build a fulfilling career in one of these high-demand roles.
Taking the next step in your professional journey has never been easier with the available Market Researcher courses in Western Australia. Whether you aspire to be a Sports Marketing Manager or a Product Specialist, the educational resources and training provided will empower you to excel in your chosen field. Take this opportunity to enhance your expertise and confidence while exploring a diverse range of career options in the exciting world of market research.