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A Market Researcher collects information on customer trends and behaviours. You might conduct interviews, surveys and data analysis to determine consumer interests. Market Researchers prepare reports and presentations to summarise their findings. You might make predictions about the potential success of a product and make recommendations to clients.
Market Researchers should have excellent communication skills and be able to liaise with a range of clients and consumers. It’s important you have strong analytical skills and can make accurate predictions. Market Researchers should have good time management skills and be able to complete work to a deadline.
There are 9 courses available for people who want to become a Market Researcher. These are the top 5 most popular courses.
Possible job outcomes:
The Bachelor of Business (Business Analytics) centers on data collection, analysis, and interpretation to inform strategic decisions in organizations. Students will acquire skills in statistical methods, Structured Query Language (SQL), and data management. This course also covers vital aspects like data confidentiality and security, financial and economic modeling, and measuring marketing effectiveness. It prepares students to excel in the era of big data, providing them with the tools to make data-driven decisions across various business areas..
Average duration: 3 years.
The Bachelor of Social Science (Honours) prepares students for careers that impact policy, instigate social change, and have real-world significance. The course includes a one-year research thesis, allowing students to delve deeply into a specific area of interest. It develops knowledge and skills essential for understanding, analysing, and influencing the political, social, environmental, and economic challenges of today's world. It is designed for those looking to make a meaningful difference in society through informed and strategic actions..
Average duration: 12 months.
The Bachelor of Business (Sustainable Business) equips students with the skills to navigate a transitioning world focused on equity and reduced carbon emissions. This course covers complex topics such as climate change, equality, and modern slavery, providing tools for solution-based approaches. It prepares students for diverse career paths, enabling them to contribute meaningfully to society while meeting their professional objectives..
The Bachelor of Social Science (Human Services) is tailored for students passionate about aiding individuals and communities in addressing inequalities, fostering positive social change, and creating a just society. This degree prepares graduates for careers in various human services agencies, including Australian Commonwealth, state, and territory governments, as well as non-government organisations, community-based organisations, and private service providers. It is ideal for those committed to making a meaningful impact in the field of human services and social welfare. .
The Graduate Certificate in Science offers an in-depth exploration of scientific concepts and principles across various disciplines. This course is designed for individuals seeking to deepen their understanding of scientific theories and practices. It covers essential areas such as biology, chemistry, physics, and environmental science, providing a solid foundation for further scientific study or professional application. Ideal for those with a keen interest in science, this certificate equips students with fundamental knowledge and skills pertinent to a range of scientific fields and careers. .
Average duration: 6 months.
In Australia, a full time Market Researcher generally earns $1,540 per week ($80,080 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.
This industry is likely to experience a strong increase in employment numbers in coming years. There are currently 3,100 people working in this field in Australia and many of them specialise as a Market Researcher. Market Researchers may find work across all regions of Australia, particularly larger towns and cities.
Source: Australian Government Labour Market Insights
A Bachelor of Business (Marketing) is an ideal qualification if you’re interested in a career as a Market Researcher. This course will allow you to specialise in areas such as audience research, advertising, consumer behaviour, digital marketing, project management and ethics and sustainability. A Bachelor of Commerce may also be suitable.
We’ll find nearby campuses and check if you’re eligible for funding in your state.
Here are some potential career pathways within marketing. Click on an occupation to learn more about the role and the qualifications that can help you get started in this industry.
Marketing
Marketing Assistant
$1,150 weekly pay
Brand Ambassador
Brand Designer
$1,250 weekly pay
Communications Adviser
$1,730 weekly pay
Communications Officer
$1,540 weekly pay
Digital Marketing Assistant
Digital Media Specialist
Digital Media Strategist
International Relations Officer
$1,793 weekly pay
Market Analyst
Market Researcher
Marketer
$1,440 weekly pay
Marketing Communications Specialist
Marketing Coordinator
Marketing Officer
Media Buyer
$1,758 weekly pay
Media Officer
Media Planner
$1,442 weekly pay
Multimedia Specialist
$1,538 weekly pay
Paid Search Manager
Public Relations Officer
Public Relations Specialist
Social Media Analyst
Social Media Coordinator
Social Media Specialist
Social Media Strategist
Account Director
$1,920 weekly pay
Advertising Executive
$1,340 weekly pay
Brand Manager
Campaign Manager
$1,500 weekly pay
Communications Manager
Communications Specialist
$1,830 weekly pay
Communications Strategist
$1,827 weekly pay
Content Marketing Manager
Creative Director
$2,548 weekly pay
Digital Marketing Manager
Digital Marketing Strategist
Digital Media Manager
Marketing Director
$3,100 weekly pay
Marketing Manager
Marketing Strategist
Media Consultant
Product Manager
Product Marketing Manager
$2,115 weekly pay
Public Relations Consultant
Public Relations Manager
Social Media Manager
Sports Marketer
Learn more about Market Researcher courses in your area.