Market Researcher Courses
A Market Researcher gathers and analyses consumer data to identify trends, providing insights and recommendations to clients through reports.
AI Exposure
High
AI exposure data adapted from Felten, Raj & Seamans (2021). Shortage data sourced from Jobs and Skills Australia (2024).
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How do I become a Market Researcher
Get qualified to work as a Market Researcher with a course recognised across Australia. Speak to a training provider to learn more.
Estimated fee
From $50,595
Study mode
Blended, On Campus, Online
The Bachelor of Business (Business Analytics) centers on data collection, analysis, and interpretation to inform strategic decisions in organizations. Students will acquire skills in statistical methods, Structured Query Language (SQL), and data management. This course also covers vital aspects like data confidentiality and security, financial and economic modeling, and measuring marketing effectiveness. It prepares students to excel in the era of big data, providing them with the tools to make data-drive...
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Estimated fee
From $50,595
Study mode
Blended, On Campus, Online
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Related career opportunities
Browse occupations related to Market Researcher.
Common questions
How much does a Market Researcher earn?
In Australia, a full time Market Researcher generally earns $1,911 per week ($99,372 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.
What are the job opportunities for a Market Researcher?
This industry is likely to experience a strong increase in employment numbers in coming years. There are currently 3,100 people working in this field in Australia and many of them specialise as a Market Researcher. Market Researchers may find work across all regions of Australia, particularly larger towns and cities.
Source: Australian Government Labour Market Insights
How do I become a Market Researcher?
A Bachelor of Business (Marketing) is an ideal qualification if you’re interested in a career as a Market Researcher. This course will allow you to specialise in areas such as audience research, advertising, consumer behaviour, digital marketing, project management and ethics and sustainability. A Bachelor of Commerce may also be suitable.
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More information
A Market Researcher collects information on customer trends and behaviours. You might conduct interviews, surveys and data analysis to determine consumer interests. Market Researchers prepare reports and presentations to summarise their findings. You might make predictions about the potential success of a product and make recommendations to clients.
Market Researchers should have excellent communication skills and be able to liaise with a range of clients and consumers. It’s important you have strong analytical skills and can make accurate predictions. Market Researchers should have good time management skills and be able to complete work to a deadline.
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