
This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersMedia Planners develop advertising strategies by conducting market research and creating campaigns to promote products across various media channels.
Get qualified to work as a Media Planner with a course recognised across Australia. Speak to a training provider to learn more.
Salaries for Media Planners start at $75,000 per annum with opportunities for performance-based bonuses and incentives. Increase your earning capacity by gaining specialist qualifications in business analytics and market research as well as industry-specific knowledge.
There are no clear employment figures for Media Planners in Australia right now. They are employed by advertising agencies as well as large corporations, SMEs, non-profits, and government organisations. Media Planners often work as independent consultants.
The minimum entry point for Media Planners in Australia is the Diploma of Marketing and Communications, though many organisations will expect you to have a Bachelor of Business (Marketing), Bachelor of Communications (Advertising), or Bachelor of Media and Communications. To be successful in this role you will need a working knowledge of the latest digital technologies and social media platforms as well as traditional media outlets. It will definitely help to gain proficiency in the Adobe Creative Cloud and Microsoft Office applications.
Source: Australian Government Labour Market Insights 2023
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For those looking to advance their careers in the vibrant city of Canberra, Media Planner courses are essential for developing the skills needed in today’s competitive marketing landscape. One prominent option available is the Bachelor of Business (Marketing), which equips learners with comprehensive knowledge and hands-on experience essential for aspiring media planners. This advanced course is ideal for experienced learners who seek to deepen their understanding of marketing strategies and media planning, making it a critical stepping stone for anyone looking to make a significant impact in this field.
Canberra boasts reputable training providers such as University of Canberra, which delivers high-quality education for Media Planner courses in Canberra. These registered training organisations ensure that students receive up-to-date information, skills, and guidance, preparing them for various roles within the marketing and media sectors. Individuals seeking to excel as media planners can also explore related fields of study, including Business courses and Marketing courses, which further enhance their credentials and expertise.
Upon completion of Media Planner courses in Canberra, graduates may find themselves well-suited for various exciting job roles. Some of the intriguing career paths include Social Media Manager, Market Research Analyst, and Content Strategist. Each role plays a pivotal part in shaping the marketing strategies of businesses and organisations, enabling graduates to significantly contribute to their successes.
In addition to these dynamic job roles, the skills acquired through Media Planner courses also pave the way for positions such as Campaign Manager, Marketing Analyst, and Public Relations Executive. As the marketing landscape continues to evolve in Canberra and beyond, the demand for well-trained media professionals grows. Enrolling in relevant courses allows individuals to stay ahead in this fast-paced environment and secure their future in media and marketing.