
This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersMedia Buyers identify and purchase advertising space across various channels, collaborating with marketing teams to maximise exposure and analyse performance metrics.
Get qualified to work as a Media Buyer with a course recognised across Australia. Speak to a training provider to learn more.
Media buyers, along with other advertising and marketing professionals in Australia, generally earn approximately $2,200 per week ($114,400 annually). There may also be opportunities for performance incentives and bonuses.Please note: These are median figures for full-time employees and should be considered a guide only.
There are currently 83,400 advertising and marketing professionals (including media buyers) employed in Australia. This is a growing work sector with future growth of 11.6% expected over the next 5 years.
Media buyers need a thorough understanding of the core principles of marketing and advertising as well knowledge of the latest media platforms and their audiences. You’ll also need excellent organisational and time management skills. Launch your career as a media buyer by undertaking a Certificate IV in Marketing and Communication, Diploma of Digital Marketing, or Bachelor of Applied Business (Marketing). If you want to specialise in social media advertising you could try the Diploma of Social Media Marketing. You’ll also benefit by gaining proficiency in the Microsoft Office Suite (Word, Excel, Powerpoint, and Adobe Creative Cloud).
Source: Australian Government Labour Market Insights 2023
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Looking to advance your career in media buying? The Media Buyer courses in Australian Capital Territory provide excellent opportunities for those with prior experience or qualifications. With a selection of advanced courses such as the Bachelor of Business (Marketing), the Bachelor of Communication, and the Bachelor of Business (Public Relations), you can equip yourself with the skills necessary to thrive in this competitive field.
The highly regarded University of Canberra offers these outstanding courses to students in the Australian Capital Territory, ensuring that you receive quality education from a trusted institution. By enrolling in one of these courses, you'll not only gain theoretical knowledge but also practical insights into the media buying industry, preparing you for various job roles that might pique your interest.
As a qualified media buyer, you might find yourself exploring exciting opportunities in positions like Social Media Manager, Market Research Analyst, Campaign Manager, or even a Content Strategist. These related job roles can further enhance your career path in marketing and business. If these career prospects intrigue you, be sure to check out the details for each position through the corresponding links.
In addition to media buying, you can explore related fields of study that will bolster your skills and knowledge. Courses in business and marketing are vital for anyone looking to carve their niche in the media industry. With the right education and training providers like the University of Canberra close to your location, you'll be well on your way to a successful career as a media buyer and beyond.