
This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersMedia Buyers identify and purchase advertising space across various channels, collaborating with marketing teams to maximise exposure and analyse performance metrics.
Get qualified to work as a Media Buyer with a course recognised across Australia. Speak to a training provider to learn more.
Media buyers, along with other advertising and marketing professionals in Australia, generally earn approximately $2,200 per week ($114,400 annually). There may also be opportunities for performance incentives and bonuses.Please note: These are median figures for full-time employees and should be considered a guide only.
There are currently 83,400 advertising and marketing professionals (including media buyers) employed in Australia. This is a growing work sector with future growth of 11.6% expected over the next 5 years.
Media buyers need a thorough understanding of the core principles of marketing and advertising as well knowledge of the latest media platforms and their audiences. You’ll also need excellent organisational and time management skills. Launch your career as a media buyer by undertaking a Certificate IV in Marketing and Communication, Diploma of Digital Marketing, or Bachelor of Applied Business (Marketing). If you want to specialise in social media advertising you could try the Diploma of Social Media Marketing. You’ll also benefit by gaining proficiency in the Microsoft Office Suite (Word, Excel, Powerpoint, and Adobe Creative Cloud).
Source: Australian Government Labour Market Insights 2023
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For those seeking to advance their careers in marketing and advertising, exploring the Media Buyer courses in Geraldton is a significant step towards achieving your goals. With the ever-evolving landscape of media, having professional qualifications can set you apart from your peers. In Geraldton, learners can find a variety of courses designed specifically for individuals with prior experience or qualifications, helping you to hone your skills and knowledge effectively.
Among the popular options, the Bachelor of Communication offers a comprehensive program that covers various aspects of media and communication strategies. Additionally, the Bachelor of Business (Marketing) focuses on developing marketing strategies that are crucial for any media buyer. Finally, the Bachelor of Business (Public Relations) enhances your ability to manage and maintain the public image of brands, which is an essential trait for a successful media buyer.
Studying media buying not only prepares you for your career but connects you to wider fields such as Business courses and Marketing, further enhancing your expertise. Expanding your knowledge in these areas can benefit you significantly, as media buying often intersects with various marketing roles that can be explored. Consider how these disciplines interrelate to enrich your understanding and skill set.
As you pursue your education in media buying, it is also essential to explore related job roles that could shape your career trajectory. Opportunities such as a Social Media Manager, Market Research Analyst, or a Campaign Manager await those who are willing to invest in their professional development. Other exciting roles include Content Strategist and Marketing Analyst, all of which leverage the skills acquired in media buyer courses.
In Geraldton, the landscape for a career in media buying is rich and diverse. With pathways leading to positions such as Sports Marketing Manager and Media Relations Specialist, the potential for growth is immense. By enrolling in the Media Buyer courses in Geraldton, you are not just embarking on an educational journey; you are laying the foundation for a flourishing career in the dynamic world of media and marketing. Take the first step today and discover the opportunities that await you in this exciting field.