
This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersMedia Buyers identify and purchase advertising space across various channels, collaborating with marketing teams to maximise exposure and analyse performance metrics.
Get qualified to work as a Media Buyer with a course recognised across Australia. Speak to a training provider to learn more.
Media buyers, along with other advertising and marketing professionals in Australia, generally earn approximately $2,200 per week ($114,400 annually). There may also be opportunities for performance incentives and bonuses.Please note: These are median figures for full-time employees and should be considered a guide only.
There are currently 83,400 advertising and marketing professionals (including media buyers) employed in Australia. This is a growing work sector with future growth of 11.6% expected over the next 5 years.
Media buyers need a thorough understanding of the core principles of marketing and advertising as well knowledge of the latest media platforms and their audiences. You’ll also need excellent organisational and time management skills. Launch your career as a media buyer by undertaking a Certificate IV in Marketing and Communication, Diploma of Digital Marketing, or Bachelor of Applied Business (Marketing). If you want to specialise in social media advertising you could try the Diploma of Social Media Marketing. You’ll also benefit by gaining proficiency in the Microsoft Office Suite (Word, Excel, Powerpoint, and Adobe Creative Cloud).
Source: Australian Government Labour Market Insights 2023
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For those seeking to enhance their marketing prowess, the Media Buyer courses in Mandurah present an excellent opportunity to gain advanced knowledge and skills essential for success in this dynamic field. With a strong emphasis on marketing strategies and communication, these courses are tailored for individuals with prior experience or qualifications, making them ideal for those looking to take their careers to the next level.
The range of Bachelor of Business (Marketing) is one of the standout offerings for aspiring media buyers. This degree equips students with the latest marketing principles and practices, allowing them to develop effective campaigns that resonate with target audiences. In addition, the Bachelor of Communication offers a unique perspective on messaging and audience engagement, ensuring graduates are well-prepared to navigate the complexities of the media landscape.
Another significant option available is the Bachelor of Business (Public Relations), which provides insights into public relations strategies and brand management. This course complements the skill set required for media buying, making it a valuable choice for learners in Mandurah aiming to excel in the marketing sector. Each of these courses is delivered by reputable institutions that meet industry standards.
Murdoch University, a leading provider of education in Mandurah, offers these comprehensive programmes designed to meet the evolving demands of the marketing industry. As a Registered Training Organisation, Murdoch University ensures that the qualifications obtained are recognised and respected within the field, preparing graduates for a range of opportunities in media buying and related areas.