This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersMedia Buyers identify and purchase advertising space across various channels, collaborating with marketing teams to maximise exposure and analyse performance metrics.
Get qualified to work as a Media Buyer with a course recognised across Australia. Speak to a training provider to learn more.
Media buyers, along with other advertising and marketing professionals in Australia, generally earn approximately $2,200 per week ($114,400 annually). There may also be opportunities for performance incentives and bonuses.Please note: These are median figures for full-time employees and should be considered a guide only.
There are currently 83,400 advertising and marketing professionals (including media buyers) employed in Australia. This is a growing work sector with future growth of 11.6% expected over the next 5 years.
Media buyers need a thorough understanding of the core principles of marketing and advertising as well knowledge of the latest media platforms and their audiences. You’ll also need excellent organisational and time management skills. Launch your career as a media buyer by undertaking a Certificate IV in Marketing and Communication, Diploma of Digital Marketing, or Bachelor of Applied Business (Marketing). If you want to specialise in social media advertising you could try the Diploma of Social Media Marketing. You’ll also benefit by gaining proficiency in the Microsoft Office Suite (Word, Excel, Powerpoint, and Adobe Creative Cloud).
Source: Australian Government Labour Market Insights 2023
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If you’re looking to advance your career in the advertising and marketing industry, exploring Media Buyer courses in Maryborough is an excellent step. There are a total of three courses available in the area, tailored for experienced learners with existing qualifications or background in the field. Notable offerings include the Bachelor of Business (Marketing), which equips you with essential skills to thrive in dynamic marketing environments. You might also consider the Bachelor of Business (Public Relations), perfect for honing your expertise in communication strategies, key to any successful media buying campaign.
In Maryborough, leaning into these Media Buyer courses not only enhances your qualifications but also connects you with a broader array of job opportunities in the marketing sector. The Bachelor of Communication is another key course that focuses on the nuances of effective messaging, preparing you for the complexities involved in media planning and buying. These courses align with high-demand fields of study, particularly in Business and Marketing, making them an excellent fit for aspiring media buyers in the Maryborough region.