
This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersMedia Buyers identify and purchase advertising space across various channels, collaborating with marketing teams to maximise exposure and analyse performance metrics.
Get qualified to work as a Media Buyer with a course recognised across Australia. Speak to a training provider to learn more.
Media buyers, along with other advertising and marketing professionals in Australia, generally earn approximately $2,200 per week ($114,400 annually). There may also be opportunities for performance incentives and bonuses.Please note: These are median figures for full-time employees and should be considered a guide only.
There are currently 83,400 advertising and marketing professionals (including media buyers) employed in Australia. This is a growing work sector with future growth of 11.6% expected over the next 5 years.
Media buyers need a thorough understanding of the core principles of marketing and advertising as well knowledge of the latest media platforms and their audiences. You’ll also need excellent organisational and time management skills. Launch your career as a media buyer by undertaking a Certificate IV in Marketing and Communication, Diploma of Digital Marketing, or Bachelor of Applied Business (Marketing). If you want to specialise in social media advertising you could try the Diploma of Social Media Marketing. You’ll also benefit by gaining proficiency in the Microsoft Office Suite (Word, Excel, Powerpoint, and Adobe Creative Cloud).
Source: Australian Government Labour Market Insights 2023
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If you are looking to advance your career in advertising and marketing, our selection of Media Buyer courses in Whyalla is designed for experienced learners like you. Whyalla, with its growing commercial landscape, offers a unique opportunity to gain the skills necessary for a successful career in the media buying sector. The courses available cater specifically to those who already have prior experience or qualifications in the field, ensuring that you can build upon your existing knowledge and expertise.
One of the top courses available is the Bachelor of Communication, which provides in-depth insights into effective communication strategies essential for media buyers. This course is perfect for those looking to refine their ability to craft compelling messages that resonate with target audiences. Alternatively, if your interests lean more towards public relations, the Bachelor of Business (Public Relations) equips you with the skills necessary to manage and enhance an organisation's image, a crucial aspect of media buying.
For those with a focus on market strategy, the Bachelor of Business (Marketing) offers comprehensive training in marketing principles and practices. This course is designed to provide learners in Whyalla with the tools they need to excel in the competitive field of media buying. As the demand for skilled media buyers continues to grow, these courses present a valuable opportunity to gain qualifications that are recognised by industry standards.