This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersMedia Buyers identify and purchase advertising space across various channels, collaborating with marketing teams to maximise exposure and analyse performance metrics.
Get qualified to work as a Media Buyer with a course recognised across Australia. Speak to a training provider to learn more.
Media buyers, along with other advertising and marketing professionals in Australia, generally earn approximately $2,200 per week ($114,400 annually). There may also be opportunities for performance incentives and bonuses.Please note: These are median figures for full-time employees and should be considered a guide only.
There are currently 83,400 advertising and marketing professionals (including media buyers) employed in Australia. This is a growing work sector with future growth of 11.6% expected over the next 5 years.
Media buyers need a thorough understanding of the core principles of marketing and advertising as well knowledge of the latest media platforms and their audiences. You’ll also need excellent organisational and time management skills. Launch your career as a media buyer by undertaking a Certificate IV in Marketing and Communication, Diploma of Digital Marketing, or Bachelor of Applied Business (Marketing). If you want to specialise in social media advertising you could try the Diploma of Social Media Marketing. You’ll also benefit by gaining proficiency in the Microsoft Office Suite (Word, Excel, Powerpoint, and Adobe Creative Cloud).
Source: Australian Government Labour Market Insights 2023
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For those seeking to advance their career in the media buying field, there are several outstanding Media Buyer courses in Windsor tailored for experienced learners. With a focus on strategic marketing, these qualifications empower individuals to harness the power of media effectively. Located in Windsor, 3181, aspiring media buyers can access a range of Higher Education courses offered by reputable Registered Training Organisations and industry-recognised providers.
One of the top selections includes the Bachelor of Business (Marketing), designed to equip learners with the essential skills to create and implement marketing strategies that can be employed by media buyers. Additionally, those interested in communication can consider the Bachelor of Communication, which delves into effective messaging and media channel strategies, vital for success in this competitive field. Furthermore, the Bachelor of Business (Public Relations) offers insight into managing public perception, essential for any media buying professional.
Windsor boasts a vibrant local scene, making it an ideal location for undertaking Media Buyer courses. By enrolling in these advanced programs, learners not only gain valuable knowledge but also enhance their potential career opportunities within a continually evolving industry. Take the first step towards a rewarding career in media buying by exploring these detailed course offerings today.