
This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersMedia Planners develop advertising strategies by conducting market research and creating campaigns to promote products across various media channels.
Get qualified to work as a Media Planner with a course recognised across Australia. Speak to a training provider to learn more.
Salaries for Media Planners start at $75,000 per annum with opportunities for performance-based bonuses and incentives. Increase your earning capacity by gaining specialist qualifications in business analytics and market research as well as industry-specific knowledge.
There are no clear employment figures for Media Planners in Australia right now. They are employed by advertising agencies as well as large corporations, SMEs, non-profits, and government organisations. Media Planners often work as independent consultants.
The minimum entry point for Media Planners in Australia is the Diploma of Marketing and Communications, though many organisations will expect you to have a Bachelor of Business (Marketing), Bachelor of Communications (Advertising), or Bachelor of Media and Communications. To be successful in this role you will need a working knowledge of the latest digital technologies and social media platforms as well as traditional media outlets. It will definitely help to gain proficiency in the Adobe Creative Cloud and Microsoft Office applications.
Source: Australian Government Labour Market Insights 2023
Browse occupations related to Media Planner
Are you considering a career as a Media Planner in the beautiful city of Adelaide? With a vibrant media landscape, obtaining the right qualifications is crucial for success in this dynamic field. For experienced learners, there are excellent Media Planner courses in Adelaide that can help you enhance your skills and advance your career. Explore advanced options such as the Bachelor of Arts (Marketing) and the Bachelor of Business (Marketing), both offered by reputable training providers in the area.
The University of Adelaide and Flinders University stand out as premier training providers in Adelaide, providing quality education in media planning and marketing. These institutions are recognised for their commitment to delivering comprehensive courses that are aligned with industry standards. By enrolling in Media Planner courses in Adelaide, you will gain invaluable knowledge and practical skills needed to thrive in roles such as a Social Media Manager or Market Research Analyst.
In addition to your studies, you may be keen on exploring related job roles in the marketing sector. Positions like Campaign Manager, Content Strategist, and Marketing Analyst are vital to media planning and can often boost your career trajectory. If you’re passionate about sports, becoming a Sports Marketing Manager or Media Relations Specialist could also be exciting options. Each of these career paths offers unique opportunities and honours your expertise in media planning.
Adelaide's job market is brimming with opportunities for those trained in media planning. With hands-on experience received through Media Planner courses in Adelaide, you will be well-prepared to take on roles that demand creativity and analytical skills. Furthermore, networking with industry professionals through your training provider can open doors to job opportunities within the local community, ensuring you are not only educated but also connected.