
This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersMedia Planners develop advertising strategies by conducting market research and creating campaigns to promote products across various media channels.
Get qualified to work as a Media Planner with a course recognised across Australia. Speak to a training provider to learn more.
Salaries for Media Planners start at $75,000 per annum with opportunities for performance-based bonuses and incentives. Increase your earning capacity by gaining specialist qualifications in business analytics and market research as well as industry-specific knowledge.
There are no clear employment figures for Media Planners in Australia right now. They are employed by advertising agencies as well as large corporations, SMEs, non-profits, and government organisations. Media Planners often work as independent consultants.
The minimum entry point for Media Planners in Australia is the Diploma of Marketing and Communications, though many organisations will expect you to have a Bachelor of Business (Marketing), Bachelor of Communications (Advertising), or Bachelor of Media and Communications. To be successful in this role you will need a working knowledge of the latest digital technologies and social media platforms as well as traditional media outlets. It will definitely help to gain proficiency in the Adobe Creative Cloud and Microsoft Office applications.
Source: Australian Government Labour Market Insights 2023
Browse occupations related to Media Planner
If you are looking to enhance your career in marketing, enrolling in Media Planner courses in Albany can be an excellent step. These courses provide essential knowledge about advertising strategies, audience targeting, and media buying. They cater to aspiring Media Planners who wish to excel in their field. As a Media Planner, you have the opportunity to take on various related roles such as a Social Media Manager or a Campaign Manager, both of which play crucial parts in shaping marketing strategies across diverse platforms.
Beyond Media Planner roles, participants can explore a broader array of opportunities within the marketing discipline. Careers such as Market Research Analysts and Marketing Analysts focus on data interpretation and consumer insights, which are fundamental in informing media strategies. As Albany continues to grow as a hub for businesses, knowledge and skills gained from Media Planner courses in Albany help equip students to seize these evolving job market opportunities.
Preparedness for a successful career in media planning necessitates a solid grounding in various related fields. The local training providers in Albany offer an array of Business courses, including specialised Marketing courses, vital for anyone looking to establish a career as a Media Planner. Additionally, roles such as Media Relations Specialists and Public Relations Executives may also appeal to graduates, given the interconnected nature of marketing and media. Explore your potential today with Media Planner courses in Albany, and take the first step towards a fulfilling career in this dynamic field.