
This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersMedia Planners develop advertising strategies by conducting market research and creating campaigns to promote products across various media channels.
Get qualified to work as a Media Planner with a course recognised across Australia. Speak to a training provider to learn more.
Salaries for Media Planners start at $75,000 per annum with opportunities for performance-based bonuses and incentives. Increase your earning capacity by gaining specialist qualifications in business analytics and market research as well as industry-specific knowledge.
There are no clear employment figures for Media Planners in Australia right now. They are employed by advertising agencies as well as large corporations, SMEs, non-profits, and government organisations. Media Planners often work as independent consultants.
The minimum entry point for Media Planners in Australia is the Diploma of Marketing and Communications, though many organisations will expect you to have a Bachelor of Business (Marketing), Bachelor of Communications (Advertising), or Bachelor of Media and Communications. To be successful in this role you will need a working knowledge of the latest digital technologies and social media platforms as well as traditional media outlets. It will definitely help to gain proficiency in the Adobe Creative Cloud and Microsoft Office applications.
Source: Australian Government Labour Market Insights 2023
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If you are considering advancing your career in the vibrant field of media planning, then you will find the range of Media Planner courses in Alice Springs particularly beneficial. This remote region of Australia offers a unique opportunity to immerse yourself in a growing industry, particularly for those with a strong interest in business and marketing. With the sole Bachelor of Business (Marketing) course available, experienced learners can expand their skills and practical knowledge in a structured learning environment, designed to meet industry standards.
The Media Planner courses in Alice Springs focus on the essential skills required to succeed in a media planner's role, including strategic marketing and analytical thinking. Emphasising the importance of targeted advertising, these courses delve into intricate concepts of consumer behaviour, media consumption trends, and the effectiveness of various marketing strategies. Individuals looking to excel in this career path will benefit greatly from such educational offerings that tie in practical application with academic rigour.
Moreover, the field of media planning intersects with a variety of crucial areas, notably business and marketing. This interconnectedness not only broadens the educational scope available in Alice Springs but also equips students with a rich blend of knowledge applicable across various industries. Such versatility ensures that graduates are well-prepared to navigate the complexities of modern marketing landscapes, making them valuable assets to potential employers.