
This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersMedia Planners develop advertising strategies by conducting market research and creating campaigns to promote products across various media channels.
Get qualified to work as a Media Planner with a course recognised across Australia. Speak to a training provider to learn more.
Salaries for Media Planners start at $75,000 per annum with opportunities for performance-based bonuses and incentives. Increase your earning capacity by gaining specialist qualifications in business analytics and market research as well as industry-specific knowledge.
There are no clear employment figures for Media Planners in Australia right now. They are employed by advertising agencies as well as large corporations, SMEs, non-profits, and government organisations. Media Planners often work as independent consultants.
The minimum entry point for Media Planners in Australia is the Diploma of Marketing and Communications, though many organisations will expect you to have a Bachelor of Business (Marketing), Bachelor of Communications (Advertising), or Bachelor of Media and Communications. To be successful in this role you will need a working knowledge of the latest digital technologies and social media platforms as well as traditional media outlets. It will definitely help to gain proficiency in the Adobe Creative Cloud and Microsoft Office applications.
Source: Australian Government Labour Market Insights 2023
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If you're interested in pursuing a career as a Media Planner, there are several excellent Media Planner courses in Brisbane available to you. These courses are designed for experienced learners, providing an opportunity to advance your skills and knowledge in the competitive field of media planning. Among the most popular courses offered are the Bachelor of Business (Marketing) and the Bachelor of Arts (Advertising). Both courses equip you with essential marketing and advertising skills that are crucial for success in the media landscape.
Brisbane boasts reputable training providers that deliver these programmes, including Griffith University and Bond University, the latter of which offers the Bachelor of Arts (Advertising). Studying at these esteemed institutions not only enhances your qualifications but also opens doors to a plethora of opportunities in the media realm within the vibrant Brisbane community.
Completing a Media Planner course can lead to various rewarding job roles in related fields, including positions such as a Social Media Manager, Market Research Analyst, and Campaign Manager. These roles are in high demand, thanks to the increasing importance of effective media strategies in driving business success. Understanding how to analyse and manage media plans prepares you for these dynamic career paths.
In addition to media planning, you might explore courses in Business and Marketing, which are closely linked to the skills required for a successful Media Planner. Whether you aim to become a Content Strategist, Marketing Analyst, or even a Public Relations Executive, the training you receive can significantly enhance your expertise and employability in Brisbane's growing media sector. Explore the available options and start your journey towards a fulfilling career today!