
This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersMedia Planners develop advertising strategies by conducting market research and creating campaigns to promote products across various media channels.
Get qualified to work as a Media Planner with a course recognised across Australia. Speak to a training provider to learn more.
Salaries for Media Planners start at $75,000 per annum with opportunities for performance-based bonuses and incentives. Increase your earning capacity by gaining specialist qualifications in business analytics and market research as well as industry-specific knowledge.
There are no clear employment figures for Media Planners in Australia right now. They are employed by advertising agencies as well as large corporations, SMEs, non-profits, and government organisations. Media Planners often work as independent consultants.
The minimum entry point for Media Planners in Australia is the Diploma of Marketing and Communications, though many organisations will expect you to have a Bachelor of Business (Marketing), Bachelor of Communications (Advertising), or Bachelor of Media and Communications. To be successful in this role you will need a working knowledge of the latest digital technologies and social media platforms as well as traditional media outlets. It will definitely help to gain proficiency in the Adobe Creative Cloud and Microsoft Office applications.
Source: Australian Government Labour Market Insights 2023
Browse occupations related to Media Planner
If you're looking to advance your career in the thriving media landscape of Busselton, consider enrolling in one of the Media Planner courses in Busselton. These courses are designed for experienced learners who already possess qualifications and are eager to deepen their knowledge in media planning and strategies. One popular option is the Bachelor of Business (Marketing), which provides comprehensive insights into marketing principles essential for effective media planning. With a strong focus on local market dynamics in Busselton, you'll be well-prepared to meet the demands of potential employers in the area.
The job roles related to media planning can often be found across various sectors, and studying through Business courses can further enhance your employability. In Busselton, engaging in a blend of practical knowledge and theory will empower you to adeptly navigate the marketing landscape. You may also wish to explore Marketing specific courses to tailor your learning experience, ensuring you develop critical skills that are highly sought after in the field.