
This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersMedia Planners develop advertising strategies by conducting market research and creating campaigns to promote products across various media channels.
Get qualified to work as a Media Planner with a course recognised across Australia. Speak to a training provider to learn more.
Salaries for Media Planners start at $75,000 per annum with opportunities for performance-based bonuses and incentives. Increase your earning capacity by gaining specialist qualifications in business analytics and market research as well as industry-specific knowledge.
There are no clear employment figures for Media Planners in Australia right now. They are employed by advertising agencies as well as large corporations, SMEs, non-profits, and government organisations. Media Planners often work as independent consultants.
The minimum entry point for Media Planners in Australia is the Diploma of Marketing and Communications, though many organisations will expect you to have a Bachelor of Business (Marketing), Bachelor of Communications (Advertising), or Bachelor of Media and Communications. To be successful in this role you will need a working knowledge of the latest digital technologies and social media platforms as well as traditional media outlets. It will definitely help to gain proficiency in the Adobe Creative Cloud and Microsoft Office applications.
Source: Australian Government Labour Market Insights 2023
Browse occupations related to Media Planner
If you are looking to advance your career in marketing, exploring the Media Planner courses in Gold Coast is a great starting point. With two comprehensive higher education options available, such as the Bachelor of Business (Marketing) offered by Bond University and the Bachelor of Arts (Advertising), aspiring media planners can equip themselves with the necessary skills for success in this dynamic field. These courses cater specifically to experienced learners who have prior qualifications, ensuring you gain advanced knowledge relevant to the industry.
Upon completing a Media Planner course, you may also find exciting career opportunities in various related roles. Consider exploring pathways such as a Social Media Manager, Market Research Analyst, or even a Campaign Manager. These positions not only allow you to utilise the skills gained from your coursework but also place you at the forefront of marketing strategy in the thriving Gold Coast region, where businesses are continually seeking innovative marketing solutions.
The Gold Coast area offers a vibrant environment for budding media planners and marketing professionals. By enrolling in the available Media Planner courses in Gold Coast, you will be well-prepared to tackle the challenges of roles such as a Content Strategist or a Public Relations Executive. These courses, provided by reputable institutions like Bond University, will not only provide you with academic credentials but also enhance your employability in the flourishing job market of Gold Coast. Take the first step towards a rewarding career in media planning today!