This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersMedia Planners develop advertising strategies by conducting market research and creating campaigns to promote products across various media channels.
Get qualified to work as a Media Planner with a course recognised across Australia. Speak to a training provider to learn more.
Salaries for Media Planners start at $75,000 per annum with opportunities for performance-based bonuses and incentives. Increase your earning capacity by gaining specialist qualifications in business analytics and market research as well as industry-specific knowledge.
There are no clear employment figures for Media Planners in Australia right now. They are employed by advertising agencies as well as large corporations, SMEs, non-profits, and government organisations. Media Planners often work as independent consultants.
The minimum entry point for Media Planners in Australia is the Diploma of Marketing and Communications, though many organisations will expect you to have a Bachelor of Business (Marketing), Bachelor of Communications (Advertising), or Bachelor of Media and Communications. To be successful in this role you will need a working knowledge of the latest digital technologies and social media platforms as well as traditional media outlets. It will definitely help to gain proficiency in the Adobe Creative Cloud and Microsoft Office applications.
Source: Australian Government Labour Market Insights 2023
Browse occupations related to Media Planner
If you're looking to advance your career in marketing, enrolling in Media Planner courses in Hobart can be a valuable step. These courses are tailored for experienced learners seeking to deepen their expertise in the dynamic world of media planning. One highly regarded option available in Hobart is the Bachelor of Business (Marketing). This higher education qualification equips you with essential skills in strategic marketing, market research, and creative advertising, setting you on the path to success in the media planning profession.
Embarking on a career as a Media Planner opens the door to various job roles that can enhance your professional journey. Alongside Media Planning, consider exploring roles such as a Social Media Manager or a Market Research Analyst. These interconnected fields enable you to leverage your marketing knowledge and creativity in different capacities, ensuring a diverse and rewarding career landscape in Hobart's flourishing marketing sector.
Moreover, by engaging with Business courses and specialised Marketing courses, you will gain comprehensive insights into effective media strategies and analytics essential for Media Planning roles. Networking and collaborating with fellow learners and industry professionals are crucial, as they can provide opportunities and insights that greatly benefit your career progress.
For those aspiring to elevate their positions further, consider branching into related job titles such as Campaign Manager or Content Strategist. Each of these occupations plays a vital role in developing successful marketing campaigns and building strong brand identities, essential components in the broader marketing landscape. With the right training and qualifications from the Media Planner courses in Hobart, you can position yourself at the forefront of this exciting industry.