
This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersMedia Planners develop advertising strategies by conducting market research and creating campaigns to promote products across various media channels.
Get qualified to work as a Media Planner with a course recognised across Australia. Speak to a training provider to learn more.
Salaries for Media Planners start at $75,000 per annum with opportunities for performance-based bonuses and incentives. Increase your earning capacity by gaining specialist qualifications in business analytics and market research as well as industry-specific knowledge.
There are no clear employment figures for Media Planners in Australia right now. They are employed by advertising agencies as well as large corporations, SMEs, non-profits, and government organisations. Media Planners often work as independent consultants.
The minimum entry point for Media Planners in Australia is the Diploma of Marketing and Communications, though many organisations will expect you to have a Bachelor of Business (Marketing), Bachelor of Communications (Advertising), or Bachelor of Media and Communications. To be successful in this role you will need a working knowledge of the latest digital technologies and social media platforms as well as traditional media outlets. It will definitely help to gain proficiency in the Adobe Creative Cloud and Microsoft Office applications.
Source: Australian Government Labour Market Insights 2023
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If you are looking to enhance your career in marketing and media, exploring the various Media Planner courses in Launceston can provide you with the necessary knowledge and tools. With only one available course in this vibrant city, the Bachelor of Business (Marketing) offered by the University of Tasmania is an exemplary choice for those seeking to specialise in this field. This course is well-suited for experienced learners with prior qualifications, enabling students to refine their skills in media planning and marketing strategies.
As a recognised training provider, the University of Tasmania is renowned for its commitment to delivering high-quality education. The University has a strong reputation in Launceston, fostering a rich learning environment that empowers students to engage deeply with the principles of business and marketing. By enrolling in the Bachelor of Business (Marketing), students will gain a comprehensive understanding of media dynamics, which is essential for a successful career as a Media Planner.
Moreover, the Business courses and Marketing categories offer additional pathways for those interested in diversifying their expertise. With the marketing landscape rapidly evolving, students have access to various resources and knowledge that can enhance their employability in roles linked to media planning. Careers such as Social Media Managers and Campaign Managers are just a few examples of the exciting job opportunities that await graduates in the Launceston area.
As you delve deeper into your studies, you may also encounter related roles including Market Research Analysts, Content Strategists, and Marketing Analysts. Each of these positions demand a strong foundation in media planning and marketing, emphasising the importance of enrolling in courses that cultivate these essential skills. By gaining expertise in areas such as these, you will position yourself competitively within the job market.
In summary, exploring the available Media Planner courses in Launceston not only equips you with the theoretical knowledge but also equips you with practical skills required in the industry. By choosing the programme offered by the University of Tasmania, you will be poised for a fruitful career, equipped with the knowledge needed to excel in marketing and media roles such as Media Relations Specialists, Product Specialists, and even Public Relations Executives. Start your educational journey today to take the next step towards a successful career in media planning and marketing.