
This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersMedia Planners develop advertising strategies by conducting market research and creating campaigns to promote products across various media channels.
Get qualified to work as a Media Planner with a course recognised across Australia. Speak to a training provider to learn more.
Salaries for Media Planners start at $75,000 per annum with opportunities for performance-based bonuses and incentives. Increase your earning capacity by gaining specialist qualifications in business analytics and market research as well as industry-specific knowledge.
There are no clear employment figures for Media Planners in Australia right now. They are employed by advertising agencies as well as large corporations, SMEs, non-profits, and government organisations. Media Planners often work as independent consultants.
The minimum entry point for Media Planners in Australia is the Diploma of Marketing and Communications, though many organisations will expect you to have a Bachelor of Business (Marketing), Bachelor of Communications (Advertising), or Bachelor of Media and Communications. To be successful in this role you will need a working knowledge of the latest digital technologies and social media platforms as well as traditional media outlets. It will definitely help to gain proficiency in the Adobe Creative Cloud and Microsoft Office applications.
Source: Australian Government Labour Market Insights 2023
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If you're looking to advance your career in the vibrant city of Mackay, exploring Media Planner courses in Mackay is an excellent step towards landing your dream job. Media Planners play a crucial role in the marketing landscape by strategically placing advertisements to reach target audiences effectively. By enrolling in a course tailored to this profession, you gain valuable skills that are transferrable to various sectors, paving your path to roles such as Social Media Manager or Campaign Manager.
In Mackay, there are numerous career opportunities that align with your newfound expertise. After completing a Media Planner course, you could expand into other related fields, including Market Research Analyst or Marketing Analyst, both of which are in high demand. Furthermore, the skills you acquire can lead to exciting positions such as a Public Relations Executive or a Media Relations Specialist, allowing you to make a significant impact in the community and beyond.
Whether you are just starting your career or looking to upskill, taking Media Planner courses in Mackay equips you with the knowledge needed to navigate the complexities of advertising and marketing strategies. With a proximity to growing businesses in the area, you will have the chance to apply your skills locally. Consider also exploring opportunities as a Content Strategist or Product Specialist, as these positions offer unique insights into consumer behaviour that can enhance your planning abilities.