
This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersMedia Planners develop advertising strategies by conducting market research and creating campaigns to promote products across various media channels.
Get qualified to work as a Media Planner with a course recognised across Australia. Speak to a training provider to learn more.
Salaries for Media Planners start at $75,000 per annum with opportunities for performance-based bonuses and incentives. Increase your earning capacity by gaining specialist qualifications in business analytics and market research as well as industry-specific knowledge.
There are no clear employment figures for Media Planners in Australia right now. They are employed by advertising agencies as well as large corporations, SMEs, non-profits, and government organisations. Media Planners often work as independent consultants.
The minimum entry point for Media Planners in Australia is the Diploma of Marketing and Communications, though many organisations will expect you to have a Bachelor of Business (Marketing), Bachelor of Communications (Advertising), or Bachelor of Media and Communications. To be successful in this role you will need a working knowledge of the latest digital technologies and social media platforms as well as traditional media outlets. It will definitely help to gain proficiency in the Adobe Creative Cloud and Microsoft Office applications.
Source: Australian Government Labour Market Insights 2023
Browse occupations related to Media Planner
For those pursuing a vibrant career in marketing, Media Planner courses in Perth offer an excellent pathway to success. With 1 advanced course available, including the esteemed Bachelor of Business (Marketing), students can gain insights and hands-on experience crucial for crafting effective media strategies. This course equips you with the knowledge required to understand consumer behaviour, digital marketing channels, and advertising techniques, setting you up for a rewarding career in the media planning field.
Completing Media Planner courses in Perth not only sharpens your expertise but also opens up diverse career opportunities. Graduates often find themselves well-suited for roles such as a Social Media Manager or a Market Research Analyst. Other exciting job pathways include becoming a Campaign Manager or a Content Strategist. Each of these roles capitalises on the skills acquired through media planning education and can lead to significant career advancements in Perth's competitive job market.
Many students in Perth seeking to elevate their qualifications often consider related positions. For instance, with the foundational knowledge from the Media Planner courses, placements as a Marketing Analyst or a Sports Marketing Manager are within reach. Furthermore, specialised avenues such as becoming a Media Relations Specialist or a Product Specialist reflect the versatile nature of a marketing qualification in today's dynamic media environment.
By embarking on Media Planner courses in Perth, you position yourself at the forefront of an evolving industry. Whether your goal is to navigate the challenges of a Public Relations Executive or to explore different niches within marketing, the education offered in Perth equips you with essential skills tailored to meet industry demands. Don't miss out on the chance to advance your career and make your mark in the media landscape. Explore the available courses today!