
This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersMedia Planners develop advertising strategies by conducting market research and creating campaigns to promote products across various media channels.
Get qualified to work as a Media Planner with a course recognised across Australia. Speak to a training provider to learn more.
Salaries for Media Planners start at $75,000 per annum with opportunities for performance-based bonuses and incentives. Increase your earning capacity by gaining specialist qualifications in business analytics and market research as well as industry-specific knowledge.
There are no clear employment figures for Media Planners in Australia right now. They are employed by advertising agencies as well as large corporations, SMEs, non-profits, and government organisations. Media Planners often work as independent consultants.
The minimum entry point for Media Planners in Australia is the Diploma of Marketing and Communications, though many organisations will expect you to have a Bachelor of Business (Marketing), Bachelor of Communications (Advertising), or Bachelor of Media and Communications. To be successful in this role you will need a working knowledge of the latest digital technologies and social media platforms as well as traditional media outlets. It will definitely help to gain proficiency in the Adobe Creative Cloud and Microsoft Office applications.
Source: Australian Government Labour Market Insights 2023
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For those looking to forge a successful career in media planning, the available Media Planner courses in Rockhampton provide an excellent opportunity to gain the necessary skills and knowledge. With a focus on marketing strategies and business acumen, these courses are designed to equip learners with the expertise needed to excel in this dynamic field. In Rockhampton, you can find advanced courses such as the Bachelor of Business (Marketing), which is tailored for individuals with prior experience or qualifications.
The field of media planning integrates several areas of study, making it essential to have a strong foundation in business and marketing. By enrolling in one of the Media Planner courses, students in the Rockhampton area can explore the multifaceted nature of marketing and how effective media planning plays a crucial role in a brand’s success. This blend of knowledge is vital for students who aspire to take on roles that are integral to the marketing landscape.
In addition to the core Media Planner curriculum, students may find it beneficial to explore related job roles within the marketing ecosystem. The skills acquired during these Media Planner courses in Rockhampton can seamlessly transition into careers such as a Social Media Manager, Market Research Analyst, and a Campaign Manager. Each role exposes students to unique aspects of media strategy, making the study of media planning a worthwhile pursuit.
Moreover, understanding the diverse job opportunities related to media planning can help students tailor their learning experiences. Other related roles include Content Strategist, Marketing Analyst, and Sports Marketing Manager. Engaging in these various positions offers a broader perspective on how media planning contributes to the success of marketing campaigns and enhances career prospects within the Rockhampton region.
Rockhampton stands as a vibrant centre for aspiring media planners, providing the educational resources and local opportunities that define a rewarding career in this field. By undertaking Media Planner courses in Rockhampton, students not only lay the groundwork necessary for success but also create a solid network through connections with local industry professionals. Ultimately, pursuing a career in media planning in Rockhampton will lead to engaging and impactful roles that shape the way businesses communicate with their audiences.