
This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersMedia Planners develop advertising strategies by conducting market research and creating campaigns to promote products across various media channels.
Get qualified to work as a Media Planner with a course recognised across Australia. Speak to a training provider to learn more.
Salaries for Media Planners start at $75,000 per annum with opportunities for performance-based bonuses and incentives. Increase your earning capacity by gaining specialist qualifications in business analytics and market research as well as industry-specific knowledge.
There are no clear employment figures for Media Planners in Australia right now. They are employed by advertising agencies as well as large corporations, SMEs, non-profits, and government organisations. Media Planners often work as independent consultants.
The minimum entry point for Media Planners in Australia is the Diploma of Marketing and Communications, though many organisations will expect you to have a Bachelor of Business (Marketing), Bachelor of Communications (Advertising), or Bachelor of Media and Communications. To be successful in this role you will need a working knowledge of the latest digital technologies and social media platforms as well as traditional media outlets. It will definitely help to gain proficiency in the Adobe Creative Cloud and Microsoft Office applications.
Source: Australian Government Labour Market Insights 2023
Browse occupations related to Media Planner
For those looking to advance their careers in marketing and media, Media Planner courses in Thuringowa offer an excellent opportunity to gain specialised knowledge and skills. With one prominent course available, individuals can enhance their qualifications and step into roles that demand expertise in media strategy and marketing analysis. The local training providers adhere to high standards, ensuring that the education received aligns with industry expectations.
The Bachelor of Business (Marketing) is a standout option for experienced learners looking to delve into the intricacies of media planning. This advanced course not only equips students with the necessary theoretical knowledge but also offers practical insights into managing and implementing effective marketing campaigns. Completing this qualification can significantly elevate prospects for employment in the competitive field of media planning.
Furthermore, Media Planner roles intersect with various fields of study, marking the importance of a well-rounded education. For those interested in expanding their knowledge base, exploring Business courses and Marketing courses can be immensely beneficial. These categories provide a broader understanding of the business landscape, which is crucial for successful media planning and execution in Thuringowa.