
This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersMedia Planners develop advertising strategies by conducting market research and creating campaigns to promote products across various media channels.
Get qualified to work as a Media Planner with a course recognised across Australia. Speak to a training provider to learn more.
Salaries for Media Planners start at $75,000 per annum with opportunities for performance-based bonuses and incentives. Increase your earning capacity by gaining specialist qualifications in business analytics and market research as well as industry-specific knowledge.
There are no clear employment figures for Media Planners in Australia right now. They are employed by advertising agencies as well as large corporations, SMEs, non-profits, and government organisations. Media Planners often work as independent consultants.
The minimum entry point for Media Planners in Australia is the Diploma of Marketing and Communications, though many organisations will expect you to have a Bachelor of Business (Marketing), Bachelor of Communications (Advertising), or Bachelor of Media and Communications. To be successful in this role you will need a working knowledge of the latest digital technologies and social media platforms as well as traditional media outlets. It will definitely help to gain proficiency in the Adobe Creative Cloud and Microsoft Office applications.
Source: Australian Government Labour Market Insights 2023
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Are you interested in advancing your career in the media industry? Enrol in one of the recommended Media Planner courses in Toowoomba to gain the skills and knowledge needed to excel in this dynamic field. With only one comprehensive course available, the Bachelor of Business (Marketing) offered by UniSQ serves as an excellent foundation for those looking to make their mark in media planning.
The dedicated course at UniSQ equips learners with advanced marketing principles, focusing specifically on media strategies that drive effective campaigns. With a strong emphasis on practical skills, students will learn the intricacies of planning and executing successful media strategies that are in high demand across various industries in Toowoomba and beyond.
Upon completion of your studies, a range of exciting job opportunities awaits you in the local job market. Graduates can explore roles such as a Social Media Manager, a Market Research Analyst, or even a Campaign Manager. Each of these positions plays a crucial role in shaping media strategies that resonate with diverse audiences.
As you consider your career path, you may also want to explore related positions such as a Content Strategist, Marketing Analyst, or Sports Marketing Manager. Each of these roles requires a keen understanding of media planning principles, which can be acquired through the Media Planner courses in Toowoomba.
Whether you're a seasoned professional looking to upskill or a newcomer aiming to enter the media landscape, taking the first step towards becoming a media planner is within your reach with the right training. Explore the available Media Planner courses in Toowoomba today, and see how advancing your education can unlock new opportunities in the vibrant media sector of Toowoomba.