
This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersMedia Planners develop advertising strategies by conducting market research and creating campaigns to promote products across various media channels.
Get qualified to work as a Media Planner with a course recognised across Australia. Speak to a training provider to learn more.
Salaries for Media Planners start at $75,000 per annum with opportunities for performance-based bonuses and incentives. Increase your earning capacity by gaining specialist qualifications in business analytics and market research as well as industry-specific knowledge.
There are no clear employment figures for Media Planners in Australia right now. They are employed by advertising agencies as well as large corporations, SMEs, non-profits, and government organisations. Media Planners often work as independent consultants.
The minimum entry point for Media Planners in Australia is the Diploma of Marketing and Communications, though many organisations will expect you to have a Bachelor of Business (Marketing), Bachelor of Communications (Advertising), or Bachelor of Media and Communications. To be successful in this role you will need a working knowledge of the latest digital technologies and social media platforms as well as traditional media outlets. It will definitely help to gain proficiency in the Adobe Creative Cloud and Microsoft Office applications.
Source: Australian Government Labour Market Insights 2023
Browse occupations related to Media Planner
If you are interested in pursuing a career as a Media Planner, you can find valuable opportunities right in Warrnambool. The Media Planner courses in Warrnambool offer industry-relevant training designed to equip you with the necessary skills and knowledge to excel in this dynamic field. With a focus on understanding market trends and consumer behaviour, you can advance your career through programs such as the Bachelor of Business (Marketing), geared towards experienced learners seeking to deepen their expertise in media planning and marketing strategies.
Enrolling in a Media Planner course also opens doors to various related job roles in the marketing and advertising sector. As you gain expertise in media planning, you may find yourself gravitating towards positions such as Social Media Manager, Market Research Analyst, or even Campaign Manager. These roles are critical in crafting effective marketing campaigns and ensuring that brand messages reach the right audiences.
In addition to Media Planner courses, you may want to explore related fields of study including Business courses and Marketing courses. The skills you acquire through these programs can enhance your career prospects not only in media planning but also in other roles such as Content Strategist, Marketing Analyst, and Public Relations Executive. Start your journey in the exciting world of media planning and marketing right here in Warrnambool, where ample learning opportunities await!