
This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersMedia Planners develop advertising strategies by conducting market research and creating campaigns to promote products across various media channels.
Get qualified to work as a Media Planner with a course recognised across Australia. Speak to a training provider to learn more.
Salaries for Media Planners start at $75,000 per annum with opportunities for performance-based bonuses and incentives. Increase your earning capacity by gaining specialist qualifications in business analytics and market research as well as industry-specific knowledge.
There are no clear employment figures for Media Planners in Australia right now. They are employed by advertising agencies as well as large corporations, SMEs, non-profits, and government organisations. Media Planners often work as independent consultants.
The minimum entry point for Media Planners in Australia is the Diploma of Marketing and Communications, though many organisations will expect you to have a Bachelor of Business (Marketing), Bachelor of Communications (Advertising), or Bachelor of Media and Communications. To be successful in this role you will need a working knowledge of the latest digital technologies and social media platforms as well as traditional media outlets. It will definitely help to gain proficiency in the Adobe Creative Cloud and Microsoft Office applications.
Source: Australian Government Labour Market Insights 2023
Browse occupations related to Media Planner
For individuals looking to enhance their skills in the advertising and marketing sector, the Media Planner courses in Yeppoon offer a fantastic opportunity. These courses are specifically designed to equip you with the necessary expertise and knowledge required to excel as a Media Planner. Whether you're starting your career or seeking advanced qualifications, Yeppoon provides a welcoming environment for your educational journey.
The only available course in the Yeppoon area is the Bachelor of Business (Marketing). This higher education qualification is perfect for experienced learners already familiar with the marketing landscape. Completing this course can open numerous doors, allowing you to strategically plan media campaigns and optimise advertising spend.
In addition to Media Planner courses in Yeppoon, you may find interest in various related job roles that often overlap with the skills you'll acquire during your studies. Positions such as Social Media Manager, Market Research Analyst, and Campaign Manager not only leverage your media planning skills but also provide diverse opportunities in the dynamic marketing industry.
Furthermore, considering positions like Content Strategist and Marketing Analyst will enhance your understanding of audience engagement and data analysis, essential for success in today's competitive landscape. With Yeppoon's thriving local economy, these roles can offer fulfilling career paths right in your community.
Ultimately, pursuing Media Planner courses in Yeppoon not only offers you a valuable qualification but also paves the way to various exciting career options, such as Sports Marketing Manager, Media Relations Specialist, and Product Specialist. The education you receive will empower you to make strategic decisions in the media landscape, making you an asset in any marketing team.