This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersA Product Marketing Manager develops and coordinates marketing strategies for products, monitors market trends, and manages promotional activities.
Get qualified to work as a Product Marketing Manager with a course recognised across Australia. Speak to a training provider to learn more.
In Australia, a full time Product Marketing Manager generally earns $2,595 per week ($134,940 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.
This industry is likely to experience moderate growth in employment numbers in coming years. There are currently 100,600 people working in this field in Australia and many of them specialise as a Product Marketing Manager. Product Marketing Managers may find work across all regions of Australia, particularly in large towns and cities.
Source: Australian Government Labour Market Insights
If you’re interested in a career as a Product Marketing Manager, consider enrolling in a Bachelor of Business (Marketing). This course will give you the skills to take on a range of marketing roles and allow you to explore areas such as advertising, consumer behaviour, digital marketing, audience research, ethics and sustainability and project management.
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If you're looking to advance your career in product marketing, exploring the available Product Marketing Manager courses in Melbourne can be a pivotal step. Located in the vibrant city of Melbourne, learners can find a diverse range of offerings that cater to both beginners and experienced professionals. Beginners can kickstart their journey with the Product Management: Transform course, which provides foundational knowledge essential for entering the field. For those with relevant prior experience, advanced courses such as the Bachelor of Business (Marketing) and the Bachelor of Commerce (Honours) (Marketing) are available to enhance your expertise.
Melbourne is home to reputable training providers that deliver quality education in product marketing. Two prominent institutions, La Trobe University and Monash University, offer comprehensive courses geared towards preparing students for successful careers in this dynamic field. With their strong industry connections and robust curriculum, these institutions equip learners with the necessary skills to thrive as product marketing managers.
In addition to the core product marketing training, pursuing these courses opens pathways to various related job roles that may pique your interest. Graduates can explore careers as a Social Media Manager, Market Research Analyst, or a Campaign Manager. Each of these roles significantly contributes to the marketing landscape, allowing you to apply your skills in versatile environments. Additionally, roles such as Content Strategist and Marketing Analyst provide opportunities for professionals to shape marketing strategies and drive brand success.
The skills gained through the Product Marketing Manager courses in Melbourne not only prepare individuals for specific job roles but also establish a strong foundation in essential business concepts. Students can delve deeper into pertinent fields of study such as Business courses and Marketing, enriching their comprehension of the marketing ecosystem. As you embark on this educational journey, you’ll find Melbourne offers a vibrant hub for aspiring product marketing managers looking to make their mark in the industry.