This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersA Public Relations Officer manages public perception by promoting positive brand attitudes, organising events, and addressing issues.
Get qualified to work as a Public Relations Officer with a course recognised across Australia. Speak to a training provider to learn more.
In Australia, a full time Public Relations Officer generally earns $1,480 per week ($76,960 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.
The number of people working in this field has decreased in recent years. There are currently 20,500 people employed as a Public Relations Officer in Australia and this number is expected to grow strongly over the next five years. Public Relations Officers may find work across all regions of Australia.
Source: Australian Government Labour Market Insights
If a career as a Public Relations Officer interests you, consider enrolling in a Diploma of Marketing and Communication. This course covers a range of topics including developing marketing and social media engagement plans. A Certificate IV in Marketing and Communication may also be appropriate.
Browse occupations related to Public Relations Officer
If you are looking to establish a career in the dynamic field of public relations, exploring Public Relations Officer courses in Launceston is an excellent starting point. There are two prominent courses available in this location, enabling aspiring professionals to gain the necessary skills and knowledge. The University of Tasmania offers a Bachelor of Arts (Media and Communication), which is designed to equip students with vital communication strategies that are crucial for success in the public relations arena.
Enrolment in a public relations programme typically prepares students for various related job roles that are in demand across industries. Graduates may find opportunities as a Social Media Manager, crafting compelling content and managing brand presence online, or as a Market Research Analyst, utilising data to inform and shape business strategies. These diverse career paths demonstrate the versatility of skills learned in public relations courses and the potential for individual advancement within the industry.
Additionally, the connected fields of study offer a broader understanding of the various influences impacting public relations today. Students can explore business courses and delve into marketing, as both areas are closely tied to PR practices. Not only do these courses enhance your skill set, but they also provide insights into critical aspects like marketing strategies that are vital when working as a Campaign Manager or Marketing Analyst.
For those pursuing a career in public relations, the training and skills acquired can lead to various roles, such as becoming a Content Strategist or a Media Relations Specialist. Each role presents unique challenges that require adept communication and strategic thinking, skills that are nurtured through dedicated training. Furthermore, aspiring professionals may also find themselves drawn to niches such as Public Relations Executive or even Product Specialist, highlighting the importance of specialized knowledge in this exciting field.
Launceston's vibrant community provides an excellent backdrop for studying public relations, with opportunities to network and engage with local businesses. With the right Public Relations Officer courses in Launceston, individuals can take significant steps towards fulfilling their professional aspirations in this ever-evolving sector. By leveraging the courses and training provided by institutions like the University of Tasmania, students can carve out rewarding careers and contribute meaningfully to the field of public relations.