This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersA Public Relations Officer manages public perception by promoting positive brand attitudes, organising events, and addressing issues.
Get qualified to work as a Public Relations Officer with a course recognised across Australia. Speak to a training provider to learn more.
In Australia, a full time Public Relations Officer generally earns $1,480 per week ($76,960 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.
The number of people working in this field has decreased in recent years. There are currently 20,500 people employed as a Public Relations Officer in Australia and this number is expected to grow strongly over the next five years. Public Relations Officers may find work across all regions of Australia.
Source: Australian Government Labour Market Insights
If a career as a Public Relations Officer interests you, consider enrolling in a Diploma of Marketing and Communication. This course covers a range of topics including developing marketing and social media engagement plans. A Certificate IV in Marketing and Communication may also be appropriate.
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If you're seeking to advance your career in the dynamic field of public relations, look no further than the Public Relations Officer courses in Mount Gambier. This city, known for its vibrant community and strong local businesses, offers an excellent opportunity for individuals to develop the skills needed to excel in public relations. With only one available course, the Certificate IV in Marketing and Communication BSB40820, aspiring public relations officers can gain the expertise necessary for success in this competitive industry.
The Certificate IV in Marketing and Communication is tailored for experienced learners, making it ideal for those with prior experience or qualifications in the field. This course not only covers essential public relations techniques but also integrates key aspects of marketing and communications. Those interested in enhancing their professional capabilities can access this course via the following link: Certificate IV in Marketing and Communication BSB40820.
Beyond becoming a Public Relations Officer, this profession opens doors to various exciting career paths. Graduates can explore roles such as a Social Media Manager, responsible for managing brands' online presence, or a Market Research Analyst, focused on data-driven decision-making. Additional positions like Campaign Manager and Content Strategist are also viable, allowing those skilled in public relations to thrive in various sectors.
Moreover, the interconnected nature of public relations and marketing makes it essential for professionals to understand both domains. Students can explore further studies in Business courses or delve into specific Marketing courses to enhance their versatility. By broadening their educational horizons, they position themselves as competitive candidates in the job market, not just in public relations but also in related fields such as Media Relations Specialist and Public Relations Executive.