
This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersA Marketing Strategist plans campaigns, researches market trends, and designs promotional activities to boost sales or brand awareness.
Get qualified to work as a Marketing Strategist with a course recognised across Australia. Speak to a training provider to learn more.
In Australia, a full time Marketing Strategist generally earns $1,550 per week ($80,600 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.
This industry is expected to see strong growth in employment numbers in coming years. There are currently 51,400 people working in this field in Australia and many of them specialise as a Marketing Strategist. Marketing Strategists may find work across all regions of Australia, particularly in larger towns and cities.
Source: Australian Government Labour Market Insights
If you’re planning a career as a Marketing Strategist, consider enrolling in a Bachelor of Commerce. This course will give you the skills to work in a range of roles with subjects including finance fundamentals, economic principles, business analytics, commercial law and professional practice. You’ll be able to specialise your skills in areas such as accounting, economics, innovation, marketing, business law, human resources, leadership or banking.
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If you’re looking to advance your career in the marketing industry, the range of Marketing Strategist courses in Gold Coast offers excellent opportunities. These courses are tailored for experienced learners with prior qualifications, ensuring you gain insights and skills that are directly applicable to your professional journey. Among the offerings, you can find advanced options such as the Bachelor of Business (Marketing) and the Advanced Diploma of Marketing and Communication BSB60520. These programmes equip students with the essential know-how required to thrive in a competitive marketplace.
The Gold Coast, a vibrant hub for tourism and commerce, provides ample practical opportunities for aspiring marketers. By enrolling in relevant courses, you can leverage the local market dynamics to enhance your understanding of consumer behaviour. Courses like the Bachelor of Commerce (Marketing) and the Graduate Certificate in Communication play a pivotal role in grooming future marketing strategists. Networking with local businesses during your studies can further bolster your career prospects.
As you work toward becoming a Marketing Strategist, it can be beneficial to explore related job roles that align with your interests and expertise. For example, positions such as a Social Media Manager, Market Research Analyst, and Campaign Manager are all viable options that leverage marketing strategies effectively. Understanding these roles can provide clarity on your career path and help you tailor your educational choices accordingly.
Furthermore, besides technical skills, strong communication and analytical thinking are key in the field of marketing. Courses focused on these areas will prepare you for roles such as a Content Strategist or a Marketing Analyst. The Advanced Diploma specifically offers modules on both marketing and communication techniques, forming a solid foundation for any aspiring strategist.
Enrolling in Marketing Strategist courses in Gold Coast opens doors to a dynamic and fulfilling career. With local industries thriving, the expertise gained through these courses not only enriches your resume but also enhances your practical application of marketing concepts. Consider branching out into exciting roles such as a Sports Marketing Manager or a Public Relations Executive to further expand your professional horizon.