
This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersMedia Buyers identify and purchase advertising space across various channels, collaborating with marketing teams to maximise exposure and analyse performance metrics.
Get qualified to work as a Media Buyer with a course recognised across Australia. Speak to a training provider to learn more.
Media buyers, along with other advertising and marketing professionals in Australia, generally earn approximately $2,200 per week ($114,400 annually). There may also be opportunities for performance incentives and bonuses.Please note: These are median figures for full-time employees and should be considered a guide only.
There are currently 83,400 advertising and marketing professionals (including media buyers) employed in Australia. This is a growing work sector with future growth of 11.6% expected over the next 5 years.
Media buyers need a thorough understanding of the core principles of marketing and advertising as well knowledge of the latest media platforms and their audiences. You’ll also need excellent organisational and time management skills. Launch your career as a media buyer by undertaking a Certificate IV in Marketing and Communication, Diploma of Digital Marketing, or Bachelor of Applied Business (Marketing). If you want to specialise in social media advertising you could try the Diploma of Social Media Marketing. You’ll also benefit by gaining proficiency in the Microsoft Office Suite (Word, Excel, Powerpoint, and Adobe Creative Cloud).
Source: Australian Government Labour Market Insights 2023
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If you're considering a career as a Media Buyer, then exploring Media Buyer courses in South Australia is an excellent starting point. South Australia boasts a vibrant marketing landscape, offering various training programs from recognised providers that can help you develop the skills needed to excel in this competitive field. With a focus on understanding audience behaviour, creating strategic media plans, and managing budgets effectively, these courses prepare you for a fulfilling career.
Completing a Media Buyer course opens up a multitude of opportunities in related roles. For instance, graduates often pursue positions such as Social Media Manager or Market Research Analyst, where understanding consumer insights and digital marketing strategies are critical. The skills acquired in Media Buyer training also align well with roles like Campaign Manager, allowing you to drive marketing campaigns effectively across various platforms.
South Australia is home to various Registered Training Organisations (RTOs) that provide comprehensive Media Buyer courses. These training providers ensure that their courses meet industry standards and are recognised by relevant industry bodies. By leveraging local expertise and resources, you can gain valuable knowledge and insights that cater specifically to the South Australian market, preparing you for success in your future career.
Moreover, pursuing Media Buyer courses not only equips you with essential skills but also introduces you to various professional networks within the marketing sector. Engaging in this field can lead you to exciting roles such as a Content Strategist or a Marketing Analyst. These positions often require a solid understanding of market dynamics and consumer behaviour, which you will cultivate during your studies.
In addition to Media Buyer courses in South Australia, broadening your horizons to encompass other career options can be beneficial. For example, you might be interested in becoming a Sports Marketing Manager or a Media Relations Specialist. The diverse range of courses available ensures that you can tailor your education to fit your career aspirations in the ever-evolving marketing landscape of South Australia.