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Public Relations Managers manage an organisation’s relationship and exposure to the general public. Their main aim is to create a favourable public image and reputation.
As a Public Relations Manager you might be organising a press release with a media outlet, preparing a media kit for the company website, reviewing copy for a promotional video, writing a speech for a company executive, or developing a strategy to counter negative publicity.
There are 8 courses available for people who want to become a Public Relations Manager. These are the top 5 most popular courses.
Possible job outcomes:
The Dual Diploma of Business and Advanced Diploma Business you’ll gain key business management skills through the Diploma, then further develop these skills with a strategic focus in the Advanced Diploma, expanding your career opportunities from business management roles to senior and executive levels. Enquire now for the list of entry requirements, study units, and upcoming enrolment dates. Learn more.
Do you need a business qualification that delivers a holistic blend of administration, management, and leadership skills? Try the BSB60120 Advanced Diploma of Business. This nationally recognised diploma will develop your critical thinking and emotional intelligence, as well as make you a more confident and effective communicator. The course covers: budgeting and finances, managing business resources, policy development, operationally planning, team management, continuous improvement, departmental safety and sustainability, risk management, and much more. Enquire now for the list of entry requirements, study units, and upcoming enrolment dates. Learn more.
The Bachelor of Applied Business (Marketing) is ideal for students seeking a career in business marketing. In this course you will learn how to develop effective strategies for the digital marketplace, build meaningful customer engagement and identify growth opportunities in relevant markets. Learn more.
If you’re an experienced manager and want to develop a professional marketing management practice you need the Graduate Certificate in Marketing Management. This nationally recognised qualification will also contribute to your MBA. The course covers: business decision making, business research, and project management — you’ll graduate ready to provide a range of complex marketing solutions for your organisation. Enquire now for the full list of entry requirements, units of study, and upcoming enrolment dates. Learn more.
The Bachelor of Business (Marketing) is a university level degree developed inline with the Australian Institute of Marketing (AIM) and ideal for students seeking careers in business marketing. The course is structured in three tiers with students completing 24 units overall. During the course, students choose their own core and elective units based on career interests. Interest areas include understanding advertising, consumer behaviour, digital marketing, audience research, ethics and sustainability and project management. Learn more.
In Australia, a full time Public Relations Manager generally earns $2,224 per week ($115,648 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience and technical expertise you can expect a higher salary than people who are new in the role.
There are approximately 6,400 Public Relations Managers employed in Australia right now, and this job has been growing strongly over the past 5 years. Public Relations Managers are employed by larger organisations in all industry groups and employment sectors.
Source: Australian Government Job Outlook 2020
Public Relations Managers are often degree qualified but you can get started with the Diploma or Advanced Diploma of Marketing and Communication. These courses take 12-24 months to complete.
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Here are some potential career pathways within marketing. Click on an occupation to learn more about the role and the qualifications that can help you get started in this industry.
Marketing
Social Media Coordinator
$960 weekly pay
Brand Ambassador
$1,150 weekly pay
Brand Designer
$1,250 weekly pay
Digital Marketing Assistant
Marketing Coordinator
Public Relations Officer
Social Media Manager
Account Director
$1,920 weekly pay
Brand Manager
Communications Manager
Digital Marketing Manager
$1,450 weekly pay
Digital Marketing Strategist
$1,400 weekly pay
Marketing Director
$3,100 weekly pay
Marketing Manager
Product Manager
Public Relations Manager
Learn more about Public Relations Manager courses in your area.