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What does a Public Relations Manager do?

Public Relations Managers manage an organisation’s relationship and exposure to the general public. Their main aim is to create a favourable public image and reputation.

As a Public Relations Manager you might be organising a press release with a media outlet, preparing a media kit for the company website, reviewing copy for a promotional video, writing a speech for a company executive, or developing a strategy to counter negative publicity.

Public Relations Manager Courses

There are 5 courses available for people who want to become a Public Relations Manager.

BSB60120
Advanced Diploma of Business
Distance / Online
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BSB60520
Advanced Diploma of Marketing and Communication
Online
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Bachelor of Business (Marketing)
Online
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BSB50620
Diploma of Marketing and Communication
Online
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Graduate Certificate in Marketing Management
Online
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FAQs

How much do Public Relations Managers earn?

In Australia, a full time Public Relations Manager generally earns $2,224 per week ($115,648 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience and technical expertise you can expect a higher salary than people who are new in the role.

What are the job opportunities for Public Relations Managers?

There are approximately 6,400 Public Relations Managers employed in Australia right now, and this job has been growing strongly over the past 5 years. Public Relations Managers are employed by larger organisations in all industry groups and employment sectors.

Source: Australian Government Job Outlook 2020

How do I become a Public Relations Manager?

Public Relations Managers are often degree qualified but you can get started with the Diploma or Advanced Diploma of Marketing and Communication. These courses take 12-24 months to complete.

Courses by Location

Learn more about Public Relations Manager courses in your area.

Job Pathways

Here are some potential career pathways within marketing. Click on the occupation for information on the course you should enrol in to start your journey.

Career In

Sourced from The Australian Apprenticeships & Traineeships Information Service (aapathways.com.au) funded by the Australian Government Department of Education and Training and MySkills.gov.au.

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